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Social Media/Digital
What Does a Good Digital Marketing Program Look Like?
What Does a Good Digital Marketing Program Look Like?

By Dan Rexford, Vice President, Marketing Innovation Because you are striving to attract experienced consumers, artifice is unlikely to work with the many people who have been responding or declining to respond to marketing campaigns for upwards of five decades. So,...

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18 Digital Strategies and Website Elements to Review in 2018
18 Digital Strategies and Website Elements to Review in 2018

By Clara Daly, Interactive Communications Director Want to see the full infographic? Click the image to view. 2018 is here, and it’s time to review your digital strategies and website to make sure your digital presence is up to date. Here are 18 areas you should...

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The Power of PPC
The Power of PPC

By Hayley Gurtler, Media Manager If you’ve ever turned on the TV, flipped through a magazine or even just took a stroll through a city center, you likely understand the power of advertisements. And, if you’ve ever used the Internet to search for something, you are...

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How to Overcome Negative Online Reviews
How to Overcome Negative Online Reviews

Online reviews are an important and inevitable aspect of any community's digital presence today. Learn how to combat negative reviews and encourage positive reviews in this week's Leaders' Board podcast. Listen to Love & Company’s latest podcast or read the...

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