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Industry Trends
Next-Generation Amenities for the Next-Generation Consumer
Next-Generation Amenities for the Next-Generation Consumer

By Rob Love, President & CEO, Love & Company As the senior living field continues to evolve to meet the incoming influx of boomers, a key question is, “What amenities will our communities need to offer to attract the boomer generation?” Will they be the same...

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What Does a Good Digital Marketing Program Look Like?
What Does a Good Digital Marketing Program Look Like?

By Dan Rexford, Vice President, Marketing Innovation Because you are striving to attract experienced consumers, artifice is unlikely to work with the many people who have been responding or declining to respond to marketing campaigns for upwards of five decades. So,...

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Reflections on 21 LeadingAge National Conferences
Reflections on 21 LeadingAge National Conferences

By Rob Love, President & CEO Last week I had the privilege of attending my 21st LeadingAge conference, having attended my first in Chicago back in 1999.  As I watched and listened during the conference, it struck me both how much has changed, and how much has...

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