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What Does a Good Digital Marketing Program Look Like?
What Does a Good Digital Marketing Program Look Like?

By Dan Rexford, Vice President, Marketing Innovation Because you are striving to attract experienced consumers, artifice is unlikely to work with the many people who have been responding or declining to respond to marketing campaigns for upwards of five decades. So,...

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Reflections on 21 LeadingAge National Conferences
Reflections on 21 LeadingAge National Conferences

By Rob Love, President & CEO Last week I had the privilege of attending my 21st LeadingAge conference, having attended my first in Chicago back in 1999.  As I watched and listened during the conference, it struck me both how much has changed, and how much has...

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The Best Senior Living Marketing Tips – Part 3
The Best Senior Living Marketing Tips – Part 3

By Dan Rexford, Vice President of Marketing Innovation Every senior living marketing and sales tip is really just another way to make your prospect feel special. After all, marketing at its core is relationship building. Today, we’ll cover ten more ways to nurture...

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The Best Senior Living Marketing Tips – Part 2
The Best Senior Living Marketing Tips – Part 2

By Dan Rexford, Vice President of Marketing Innovation As a senior living marketing consultant, a Life Plan Community’s CEO very often will ask for a definitive answer as to why the retirement community’s occupancy is not where it should be. Unfortunately, in my...

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The Best Senior Living Marketing Tips – Part 1
The Best Senior Living Marketing Tips – Part 1

By Dan Rexford, Vice President of Marketing Innovation I often have senior living salespeople ask me, “What are the best senior living marketing tips?” Senior living is a complex business whether your organization calls itself a retirement community, Active 55+, Life...

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