Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
The Leaders’ Board
Never miss out on our latest blog updates! Subscribe to The Leaders’ Board and also get exclusive white papers, senior living insights and priority access to our webinars and events!
We promise never to spam you or sell your information.
Latest Post
Why Traditional Lead Generation Is Falling Short—And What’s Working Now
Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
More Insights
Staying Ahead in Digital Marketing: Navigating the Rapidly Changing Landscape in Senior Living
Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.
Staying Ahead in Digital Marketing: Navigating the Rapidly Changing Landscape in Senior Living
Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.
REAL ESTATE MARKET UPDATE: SECOND QUARTER OF 2025
As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...
REAL ESTATE MARKET UPDATE: SECOND QUARTER OF 2025
As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...
Lessons From a Wellness Leader: At Meadowood, Wellness Becomes a Powerful Competitive Differentiator
To truly meet the wellness needs and expectations of today’s and tomorrow’s prospective residents, community wellness programs need to go well beyond offering strong fitness programs.
Lessons From a Wellness Leader: At John Knox Village, Excellence in Life Enrichment Leads to Strong Census and High Engagement
To truly meet the wellness needs and expectations of today’s and tomorrow’s prospective residents, community wellness programs need to go well beyond offering strong fitness programs.
How to Adapt Your Sales Approach to Fill a Community in Today’s Changed World
What happens when a catastrophic event disrupts the normal selling process? And how do you sell when the disruption becomes universal and long-lasting?
What’s Really Happening in the Real Estate Market? And how will it affect senior living sales? (June 2023 Update)
Love & Company’s 2023 blog series explores the home resale market’s health. Discover emerging trends and their impact on senior living prospects in this update, referencing previous analyses for a comprehensive overview.
Seniors of A Feather: The Power of “The Tribe”
Birds of a feather flock together, and so do people. The need for belonging and love is deeply ingrained in each of us, driving social choices we make our entire lives—including when we shop for a senior living community. In more contemporary vernacular, we all want...
University Retirement Communities as a Growth Opportunity
Beyond knowing your niche, effective positioning requires understanding each of the “value” differences between competing offerings.
How to Use a Competitive Positioning Analysis to Enhance Your Community and Drive Revenue
Beyond knowing your niche, effective positioning requires understanding each of the “value” differences between competing offerings.
What’s Really Happening in the Real Estate Market? And how will it affect senior living sales?
Our previous real estate market article set the stage for this discussion, and this update focuses on what has changed since the early part of the year and how these emerging trends may affect the senior living field.
Board Education is Critical to Strategic Planning for Senior Living
It’s a challenge to have productive discussions around the need for capital investment to improve non-revenue-generating amenities to stay competitive in the marketplace. Learn more about what Tad Melton has to say about the importance of board education.