Struggling with senior living occupancy? Learn how a community got “unstuck” by refocusing sales teams, improving follow-up and transforming perception to drive real results.
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Latest Post
How I Got My Sales Momentum Unstuck: The Human Side of Census Improvement
Struggling with senior living occupancy? Learn how a community got “unstuck” by refocusing sales teams, improving follow-up and transforming perception to drive real results.
More Insights
Why Life Plan Community Entrance Fees Are Falling Behind
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
Why Life Plan Community Entrance Fees Are Falling Behind
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
If Your IL Census Is Not 97%, You’re Leaving Money On The Table
Learn how increasing independent living occupancy to 97% can generate significant revenue and long-term growth capital for Life Plan Communities.
If Your IL Census Is Not 97%, You’re Leaving Money On The Table
Learn how increasing independent living occupancy to 97% can generate significant revenue and long-term growth capital for Life Plan Communities.
What’s Happening in the Real Estate Market: Update Through April 2024
Over the past few years, with high mortgage rates and low sales volume, Love & Company has kept a close watch on the real estate market, always looking to answer the question, “Can our prospects sell their homes at a reasonable value?” In this update, we take a...
The Power of Senior Living Content Marketing: Building Connections and Community
Life Plan Community marketers have a lot to contend with. There’s an endless number of channels, platforms and tactics available—and new ones popping up every day. How can communities break through the noise?
The Indispensable Role of Organic Content in Connecting with Today’s Senior Living Prospects
Life Plan Community marketers have a lot to contend with. There’s an endless number of channels, platforms and tactics available—and new ones popping up every day. How can communities break through the noise?
How One Senior Living Community Shifted the ‘Only for the Rich’ Perception Within Its Marketplace
Learn how St. James Place revitalized its marketing to boost occupancy and sales, exemplifying strategic transformation success.
A Cultural Shift Happening in Senior Living for the Better!
Discover how senior living sales are shifting to a relationship-based approach. Join our webinar to learn more!
Senior Living Sales Barriers: Your Prospects Have Issues
Explore how personalization and understanding psychological barriers can revolutionize sales in Life Plan Communities.
Change Is Good? Financial Sustainability for Future Growth
Key financial strategies for sustainable growth in senior living. Learn how to assess, plan, and evaluate your organization’s financial future.
A Look Back at the Real Estate Market in 2023 … And A Look Ahead at 2024
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
Emotional intelligence is essential to connecting with today’s senior living consumer
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.