Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
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How Visual Storytelling Engages and Attracts New Residents
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
More Insights
Getting Your Life Plan Community Growth Plan “Unstuck”
Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.
Getting Your Life Plan Community Growth Plan “Unstuck”
Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.
3 Reflections on the HJ Sims 2025 Late Winter Conference
Non-profit senior living organizations learn how to pursue acquisitions and affiliations, educate boards and stay committed to growth. See the advice and watch related webinar.
3 Reflections on the HJ Sims 2025 Late Winter Conference
Non-profit senior living organizations learn how to pursue acquisitions and affiliations, educate boards and stay committed to growth. See the advice and watch related webinar.
What’s Really Happening in the Real Estate Market? And how will it affect senior living sales? (June 2023 Update)
Love & Company’s 2023 blog series explores the home resale market’s health. Discover emerging trends and their impact on senior living prospects in this update, referencing previous analyses for a comprehensive overview.
Seniors of A Feather: The Power of “The Tribe”
Birds of a feather flock together, and so do people. The need for belonging and love is deeply ingrained in each of us, driving social choices we make our entire lives—including when we shop for a senior living community. In more contemporary vernacular, we all want...
University Retirement Communities as a Growth Opportunity
Beyond knowing your niche, effective positioning requires understanding each of the “value” differences between competing offerings.
How to Use a Competitive Positioning Analysis to Enhance Your Community and Drive Revenue
Beyond knowing your niche, effective positioning requires understanding each of the “value” differences between competing offerings.
What’s Really Happening in the Real Estate Market? And how will it affect senior living sales?
Our previous real estate market article set the stage for this discussion, and this update focuses on what has changed since the early part of the year and how these emerging trends may affect the senior living field.
Board Education is Critical to Strategic Planning for Senior Living
It’s a challenge to have productive discussions around the need for capital investment to improve non-revenue-generating amenities to stay competitive in the marketplace. Learn more about what Tad Melton has to say about the importance of board education.
How to Lay the Foundation for an Effective Strategic Planning Process
For many years, senior living organizations faced similar challenges, and most developed a ‘bag of tricks’ to address them—proven strategies that could be deployed to get the organization through inevitable rough spots.
Senior Living Sales: Why You Need to Be an Opener, not a Closer
If you have been in the business of sales in one industry or another, you have probably read several motivational books, viewed countless “how to” sales presentations, and attended a fair share of conferences with experts in sales and the sales process. You have...
Offering Continuity of Rehab Care Through Unique Partnerships
Lakeview Village, a Life Plan Community, has increased referrals, created new revenue streams, and ensured continuity of care by establishing clinics at local senior communities.