When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
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When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
Explore how personalization and understanding psychological barriers can revolutionize sales in Life Plan Communities.
Key financial strategies for sustainable growth in senior living. Learn how to assess, plan, and evaluate your organization’s financial future.
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
Discover how Westerwood, a senior living community, revitalized its events and increased occupancy with creative themes, collaboration, and beyond traditional approaches.
Explore the importance of equity and inclusion in senior living organizations for serving a more diverse aging population.
Explore how growth is essential for not-for-profit senior living communities to maintain their mission, adapt to aging population dynamics and remain competitive in their markets.
Discover when to use digital surveys for senior audiences, understand the optimal conditions, and explore alternative research methods in gathering valuable information.
Senior living organizations survive by finding innovative ways to expand and diversify while embracing the timeless not-for-profit values that helped them prosper from the beginning.