Increase occupancy, resident satisfaction, and revenue with a scientifically validated cognitive improvement program. Transform your community today!
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How Senior Living Providers Can Attract More Baby Boomers
Increase occupancy, resident satisfaction, and revenue with a scientifically validated cognitive improvement program. Transform your community today!
More Insights
Love & Company’s Insights on Ideas in the Air at LeadingAge 2024
What’s next for Life Plan Communities? Explore strategies for growth in 2025, including wellness initiatives & innovative partnerships.
Love & Company’s Insights on Ideas in the Air at LeadingAge 2024
What’s next for Life Plan Communities? Explore strategies for growth in 2025, including wellness initiatives & innovative partnerships.
An Investment in Workforce and the Future: The Longevity + Inclusion Alliance Fellows Program
Invest in diversity, equity, and inclusion in senior living. The Longevity + Inclusion Alliance Fellows Program prepares you for the future of aging services.
An Investment in Workforce and the Future: The Longevity + Inclusion Alliance Fellows Program
Invest in diversity, equity, and inclusion in senior living. The Longevity + Inclusion Alliance Fellows Program prepares you for the future of aging services.
Does Your Contract Have an “Eminent Domain” Clause?
By Rob Love, President I was talking with the CEO of a Life Plan Community recently, and he told me how his community’s master planning process had come to a screeching halt. He had spent months working with an architect and a development consultant to create options...
Love & Company Welcomes New Interactive Communications Director, Clara Daly, to Expand Integrated Media Services
PRESS RELEASE FOR IMMEDIATE RELEASE August 03, 2016 Frederick, MD – Love & Company, a nationally recognized marketing firm specializing in senior housing, has welcomed Clara Daly as its new Interactive Communications Director. Daly’s arrival marks continued growth...
Striving for Zero Lost Revenue in Your Retirement Community
By Tom Mann, Principal, Executive Vice President A recent report from the National Investment Center for Senior Housing & Care (NIC) on retirement community occupancy levels stated that the average senior housing properties occupancy rate for the second quarter of...
The Principle of Consistency
By Tom Mann, Principal, Executive Vice President In our last blog, I talked about the power of listening. Selling to boomers or seniors? Here’s what a good friend of mine, Dick Ambrosius advises, “The three steps to moving the prospect quickly through the sales cycle:...
Is Your Sales Team Really Listening?
By Tom Mann, Principal, Executive Vice President Sales and marketing techniques for selling to boomers, seniors, and the mature market. Being a good husband, wife, friend, or marketer is all about the process of discovery. And TRUE discovery comes from conversation...
Death of the Continuing Care Retirement Community … or CCRC
By Tom Mann, Principal, Executive Vice President I am about to make myself some enemies. At Love & Company, we believe that marketing your retirement community as Continuing Care Retirement Community is a very poor decision (note: there are rare exceptions to this...
The Future of Marketing Retirement Communities?
By Tom Mann, Principal, Executive Vice President Editor's Note: This blog originally was posted in our Mature Market Experts blog which we are now migrating to this current site. I recently attended an excellent LeadingAge Florida seminar on marketing retirement...
Love & Company Merging with Hunsicker Senior Living Services To Expand National Footprint
PRESS RELEASE FOR IMMEDIATE RELEASE MAY 11, 2016 Love & Company expands to include a second office in Dallas, Texas Frederick, MD – Love & Company, a nationally recognized advertising and consulting firm specializing in senior housing, recently brought...
Stop worrying about SEO
By Tom Mann, Principal, Executive Vice President The Importance of Words and Wellness Directors Words are powerful. Many years ago I wrote a blog titled, “Death of the Continuing Care Retirement Community” which was focused on the importance of the words we use or...