Discover how Westerwood, a senior living community, revitalized its events and increased occupancy with creative themes, collaboration, and beyond traditional approaches.
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Are Your Events in a Rut? Three Strategies to Rebuild Senior Living Census by Refreshing Events
Discover how Westerwood, a senior living community, revitalized its events and increased occupancy with creative themes, collaboration, and beyond traditional approaches.
More Insights
Inclusion as an Essential Growth Strategy
Explore the importance of equity and inclusion in senior living organizations for serving a more diverse aging population.
Inclusion as an Essential Growth Strategy
Explore the importance of equity and inclusion in senior living organizations for serving a more diverse aging population.
When Pro-Growth Is the Conservative Attitude
Explore how growth is essential for not-for-profit senior living communities to maintain their mission, adapt to aging population dynamics and remain competitive in their markets.
When Pro-Growth Is the Conservative Attitude
Explore how growth is essential for not-for-profit senior living communities to maintain their mission, adapt to aging population dynamics and remain competitive in their markets.
Enjoying the Many Holidays Which Fill Out Your Year
By Ann Burnside Love You’ve been retired for a while. You’re doing well, or you’re doing less than well, but managing. Possibly you’re thinking about, or wanting, or needing to make a change to a community where your life will be more comfortable, safer, and where...
Planning to Age in Place? But Which Place?
By Ann Burnside Love My friend Marjorie and I, during the same month, signed onto the waiting list for the retirement community I now live in, two and a half years before our names came up on the list for our apartments. When I got the call that a residence was...
20 Reasons I’m Thankful to Live in a Retirement Community
By Ann Burnside Love • At a retirement community, someone else cleans my apartment regularly, changes my bed linen, and recycles my newspapers. (If this sounds wonderful, it is.) After certain breaks in health, I really can't do many of these things. And I'm most...
Small Spaces: The Key to an Affordable Life Plan Community?
By Rob Love, President For years, I’ve had a growing concern that you simply can’t build a new life plan community that is affordable to the moderate-income market. But at this year’s LeadingAge conference in Boston, I saw the germ of an idea that could hold...
I’m Living in a Media Center! Who Knew?
By Ann Burnside Love We’re not to call libraries “libraries” any more. They are now media centers doing much more than housing books. I know this is true truth, because two of my daughters-in-law are media center coordinators in public schools. One works in an...
What Made You Decide to Move to a Senior Living Community?
By Ann Burnside Love For this week’s blog, I introduced myself to some new neighbors, and asked them why they decided to move into a senior living community like the one I call home. He says: “We had accumulated all these things together during our marriage. We were...
Arriving By the Back Door
By Ann Burnside Love This story is about the unexpected way I moved into the beautiful retirement apartment I now call home. As a hint — although my daughter and I had planned every detail together — when the day came I never even saw the moving crew. Yes, I was...
Marketing Consulting Firm that Serves Continuing Care Retirement Communities Sees Change Ahead
Love & Company expands its health services division in response to changing needs of the aging boomer population Frederick, MD—September 29, 2015— Senior housing continues to evolve to meet the growing needs of our nation’s aging population. But where is the smart...
Overcoming the Fear of Negative Online Reviews
By Kayla Murphy, PR & Integrated Media Manager Referrals, personal or digital, are a strong way to reach qualified prospects. In the past, most referrals were personal, from a current resident to a select few of their close friends. However, in today’s digital...