Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
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Your Entrance Fees Are WAY Low. Here’s Why (And Here’s What To Do About It)
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
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THE SITE SELECTION APPROACH TO SENIOR LIVING GROWTH
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
THE SITE SELECTION APPROACH TO SENIOR LIVING GROWTH
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
From Quantity to Quality: Transforming Our Digital Marketing Strategy
See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
From Quantity to Quality: Transforming Our Digital Marketing Strategy
See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
The Future is Now: A Look at Smart Home Technology for Seniors
With all the new smart home technology flooding the market, it’s easy to get swept away by various options for smart thermostats, lights, home security and more. For the average consumer, it’s quite overwhelming. For those who are looking to add these smart...
“Informing” Your Decisions: How To Build A Better Strategic Plan
Rob Love, President and CEO of Love & Company, recently sat down with Toby Shea and Mike Kivov of SK Advisors to discuss their innovative approach to master planning: the informing process. In this video, Mike and Toby explain the steps of this process and how...
Understanding Key Metrics and Generating More Leads for Your Retirement or Healthcare Community
By Hayley Gurtler, Media Manager A digital advertiser is like a performer that spins plates in the air; you have to be able to focus on multiple components at once without missing a beat, or the entire operation can come crashing down. Digital advertising involves...
The Power of Social Media in Healthcare… Positive and Negative
By Wallis Shamieh, PR & Integrated Media Specialist Social media has become an integral part of our daily lives. While we log on to catch up with family and friends or see what the latest trending topic is, the truth is that we are also viewing many...
5 Steps to Take NOW, So You’re Ready to Handle Crisis Communication
By Kayla Caw, PR & Integrated Media Manager A reporter calls and asks about rumors of embezzlement by a member of your leadership team. The relative of a resident publishes a series of online posts vilifying the care your community provided. Your Medicare rating...
The Case Against Listing Square Footage on Assisted Living and Memory Care Studio Floor Plans
By Rick Hunsicker, Vice President Sales Services – Western Division In about 1995 I was visiting a brand new assisted living community in Albuquerque, New Mexico, since it would be competing with the community I was working with in town. Back then, most of the...
The Power of Combining Employee & Resident Well-being
I watched Susan, an old acquaintance, interact with her trainer on the gym stretch mat as they were preparing for an exercise session. After struggling with her weight and diabetes by herself, Susan had finally taken that difficult step of asking someone for help. She...
4 Reasons for Senior Living CEOs to Attend the 2018 International Builders Show
By Rob Love, President, CEO This past month, I visited two major, non-senior living conferences: The Consumer Electronics Show (CES) in Las Vegas, and the National Association of Home Builders International Builders Show (IBS) in Orlando. My goal was simple: In the...
Senior Living CEOs: Plan Now to Attend the 2018 International Builders Show
By Rob Love, President and CEO After spending the last two weeks exploring first the Consumer Electronics Show (CES) in Las Vegas, then the International Builders Show (IBS) in Orlando, my advice to senior living CEOs is succinct: Don’t even think about attending the...