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When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they...
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.
Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.
By Kayla Caw, PR & Integrated Media Manager A reporter calls and asks about rumors of embezzlement by a member of your leadership team. The relative of a resident publishes a series of online posts vilifying the care your community provided. Your Medicare rating...
By Rick Hunsicker, Vice President Sales Services – Western Division In about 1995 I was visiting a brand new assisted living community in Albuquerque, New Mexico, since it would be competing with the community I was working with in town. Back then, most of the...
I watched Susan, an old acquaintance, interact with her trainer on the gym stretch mat as they were preparing for an exercise session. After struggling with her weight and diabetes by herself, Susan had finally taken that difficult step of asking someone for help. She...
By Rob Love, President, CEO This past month, I visited two major, non-senior living conferences: The Consumer Electronics Show (CES) in Las Vegas, and the National Association of Home Builders International Builders Show (IBS) in Orlando. My goal was simple: In the...
By Rob Love, President and CEO After spending the last two weeks exploring first the Consumer Electronics Show (CES) in Las Vegas, then the International Builders Show (IBS) in Orlando, my advice to senior living CEOs is succinct: Don’t even think about attending the...
Of all the fascinating products and technology I saw at the International Builders Show (#IBS2017) in Orlando, my favorite was a line of cabinet hardware offered by Rev-A-Shelf. These innovative thinkers have derived a variety of ways to make the contents of your...
By Rob Love, President, CEO I came to the 2017 International Builders Show (IBS) looking for ideas to enhance what senior living communities can offer prospects in the years to come. But, as I walked through the exhibits, I stopped thinking about "seniors" and became...
By Rob Love, President CEO After last week’s highly entertaining—yet somewhat disappointing—trip to the Consumer Electronics Show in Las Vegas, I’m off this week for Round 2 of my journey to discover “What’s Next” for senior living: The International Builders Show...
By Rob Love, President and CEO I came to the Consumer Electronics Show (CES) in Las Vegas, excited to see where technology is going and how we can apply it in senior living. And now I’m leaving, feeling that—once again—seniors just aren’t sexy enough to warrant...
