Discover how senior living sales are shifting to a relationship-based approach. Join our webinar to learn more!
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A Cultural Shift Happening in Senior Living for the Better!
Discover how senior living sales are shifting to a relationship-based approach. Join our webinar to learn more!
More Insights
Senior Living Sales Barriers: Your Prospects Have Issues
Explore how personalization and understanding psychological barriers can revolutionize sales in Life Plan Communities.
Senior Living Sales Barriers: Your Prospects Have Issues
Explore how personalization and understanding psychological barriers can revolutionize sales in Life Plan Communities.
Change Is Good? Financial Sustainability for Future Growth
Key financial strategies for sustainable growth in senior living. Learn how to assess, plan, and evaluate your organization’s financial future.
Change Is Good? Financial Sustainability for Future Growth
Key financial strategies for sustainable growth in senior living. Learn how to assess, plan, and evaluate your organization’s financial future.
This Conference Will Probably Cost Me Tens of Thousands of Dollars!
By Rob Love, President, CEO I came to the 2017 International Builders Show (IBS) looking for ideas to enhance what senior living communities can offer prospects in the years to come. But, as I walked through the exhibits, I stopped thinking about "seniors" and became...
“What’s Next?” for Senior Living, Round 2: The International Builders Show
By Rob Love, President CEO After last week’s highly entertaining—yet somewhat disappointing—trip to the Consumer Electronics Show in Las Vegas, I’m off this week for Round 2 of my journey to discover “What’s Next” for senior living: The International Builders Show...
Senior Living is Not Sexy Enough for CES 2017
By Rob Love, President and CEO I came to the Consumer Electronics Show (CES) in Las Vegas, excited to see where technology is going and how we can apply it in senior living. And now I’m leaving, feeling that—once again—seniors just aren’t sexy enough to warrant...
Doing Well by Doing Good
How Short Term Rehabilitation Supports The Mission and Margin “No margin, no mission.” We all know that providing care for older adults is our mission, and that the only way we can continue this is to create a business that is sustainable. This means that...
Is Big Data Coming to Senior’s Health? I Hope So.
By Rob Love, President, CEO The dramatic recent growth in wearables has resulted in a corresponding dramatic growth in a variety of health and wellness data. But what is happening with that data? The answer, according to panelists in a couple of lifestyle and...
Will Alexa be the “Gateway Drug” for Seniors and Smart Home Technology?
By Rob Love, President, CEO The biggest challenge to consumer adoption of smart home technology has been ease of use, according to a panel of Honeywell, Whirlpool, Ring and Samsung technology experts at the 2017 Consumer Electronics Show. But the Amazon Echo (better...
“What’s Next” for Senior Living?
Consumer Electronics Show and International Builders Show to Shed Insights By Rob Love, President, CEO As another year begins, we find ourselves asking, “What’s next”? More specifically, “What’s next for senior living?” At Love & Company, that’s a question that...
Tips to Welcome New Residents to Your Senior Living Community
By Rick Hunsicker, Vice President Sales Services – Western Division How do you welcome new residents to your community? It’s not uncommon for seniors to feel lost and alone when they first move into a new community. All the people, places and activities are brand-new...
Why “Schedule a Tour” May Not Be Your Website’s Best Call to Action
By Rick Hunsicker, Vice President Sales Services – Western Division If you’re looking for ways to improve your senior living website in 2017, consider these three points about your “Schedule a Tour” call to action: 1. “Schedule a Tour” may require too high of a...