Love & Company Offers Customized Crisis Communication Plans to Meet CARF Requirements

Jul 10, 2017 | Company News

July 10, 2017

Dallas Love & Company, a nationally recognized senior living marketing firm, is now offering a service to provide customized crisis communication plans for senior living communities with rehabilitation services that are looking to acquire or renew CARF accreditation.

As part of the accreditation process, CARF (Commission on Accreditation of Rehabilitation Facilities) now calls for written procedures regarding external communications, including media relations and social media as part of their risk management requirement. Understanding the importance of risk management, Love & Company’s public relations and integrated media services offers customized crisis communication plans that outline steps for external communications, including media relations and social media strategy.

“Communities must be ready to respond to a crisis quickly using a variety of both traditional and digital tools,” explains Kayla Caw, public relations and integrated media manager at Love & Company. “With social media today, a community’s reputation can be on the line in the blink of an eye, and it’s up to the community to take control of the conversation.”

With this service, Love & Company aims to make the rigorous CARF requirements easier for communities to attain and maintain. Not only will customized crisis communication plans aid communities in establishing themselves as an accredited care provider, but also provide an integral piece to any community’s risk management strategy, regardless of accreditation.

CARF is an independent, nonprofit accreditor of health and human services. According to their website, accreditation from CARF provides a “visible symbol that assures the public of a provider’s commitment to continually enhance the quality of services and programs with a focus on the satisfaction of the persons served.”


Media Contact: Emma Ward;; 240-575-3442

Love & Company is a full-service research, marketing, sales management and advertising firm that specializes in retirement communities. For more information about Love & Company, call Tim Bracken at 301-663-1239, Rick Hunsicker at 214-906-3801, or visit our website at

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