Love & Company Offers Customized Crisis Communication Plans to Meet CARF Requirements

by | Jul 10, 2017

PRESS RELEASE
FOR IMMEDIATE RELEASE
July 10, 2017

Dallas Love & Company, a nationally recognized senior living marketing firm, is now offering a service to provide customized crisis communication plans for senior living communities with rehabilitation services that are looking to acquire or renew CARF accreditation.

As part of the accreditation process, CARF (Commission on Accreditation of Rehabilitation Facilities) now calls for written procedures regarding external communications, including media relations and social media as part of their risk management requirement. Understanding the importance of risk management, Love & Company’s public relations and integrated media services offers customized crisis communication plans that outline steps for external communications, including media relations and social media strategy.

“Communities must be ready to respond to a crisis quickly using a variety of both traditional and digital tools,” explains Kayla Caw, public relations and integrated media manager at Love & Company. “With social media today, a community’s reputation can be on the line in the blink of an eye, and it’s up to the community to take control of the conversation.”

With this service, Love & Company aims to make the rigorous CARF requirements easier for communities to attain and maintain. Not only will customized crisis communication plans aid communities in establishing themselves as an accredited care provider, but also provide an integral piece to any community’s risk management strategy, regardless of accreditation.

CARF is an independent, nonprofit accreditor of health and human services. According to their website, accreditation from CARF provides a “visible symbol that assures the public of a provider’s commitment to continually enhance the quality of services and programs with a focus on the satisfaction of the persons served.”

###

Media Contact: Emma Ward; eward@loveandcompany.com; 240-575-3442

Love & Company is a full-service research, marketing, sales management and advertising firm that specializes in retirement communities. For more information about Love & Company, call Tim Bracken at 301-663-1239, Rick Hunsicker at 214-906-3801, or visit our website at loveandcompany.com.

Latest Insights
Adopt a Growth Mindset to Enhance Sales Success

Adopt a Growth Mindset to Enhance Sales Success

By Joan Kelly-Kincade, Strategic Sales Advisor Imagine knowing a secret that contributes to sales success even as everything around you continues to change. Wouldn’t that be a game-changer? Full transparency: This month’s topic is not the secret sauce. But it can...

Connecting with Prospects and Thinking Forward Together

Connecting with Prospects and Thinking Forward Together

Let’s admit it: we wish our sales process was simpler. And yet, each prospect’s journey is itself a complex and often thorny process. There is no way to simplify a process with the potential to change a person’s life. It is much better to work with our prospects to...