Discover how in-person events in senior living communities can foster meaningful experiences, build relationships and drive conversions through authentic engagement.
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Senior Living Marketing’s Big Shift: Creating Experiences, Not Just Events
Discover how in-person events in senior living communities can foster meaningful experiences, build relationships and drive conversions through authentic engagement.
More Insights
Your Entrance Fees Are WAY Low. Here’s Why (And Here’s What To Do About It)
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
Your Entrance Fees Are WAY Low. Here’s Why (And Here’s What To Do About It)
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
THE SITE SELECTION APPROACH TO SENIOR LIVING GROWTH
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
THE SITE SELECTION APPROACH TO SENIOR LIVING GROWTH
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
Why Family Members Are Your Best Customer
By Rick Hunsicker, Vice President, Sales Services Recently, I found myself on the other side of the fence, as the customer instead of the service provider. I was the adult child whose mother went through assisted living, skilled rehab and memory care. I can tell you...
Listen to the latest Love & Company Leaders’ Board podcast!
In this episode, Chris Carruthers, Vice President of Health Services Marketing, talks with Laila Zemrani, CEO of Fitnescity, about how data-driven personal wellness can impact the lives of seniors. For additional insights and information about Fitnescity, please visit...
Are You Making These Ten Healthcare Marketing Mistakes?
By Chris Carruthers, Vice President, Health Services Marketing Healthcare marketing has evolved over the last few years: The sales cycle has lengthened to anywhere from 3-9 months; you have to think of marketing assisted living the way you were marketing independent...
Lessons from Gettysburg: Leadership Preparation vs Leadership Identification
Listen to the latest Love & Company Leaders' Board podcast! This is the third episode of a three-part podcast series about what senior living executives can learn about leadership from the Battle of Gettysburg. In this episode, Chris Carruthers, Vice President of...
Making a Career Out of Making a Difference: Working in Senior Living
Recently, Love & Company partnered with LeadingAge Pennsylvania to help tackle a problem many of their member communities are facing: hiring the millennial workforce. While senior living isn’t necessarily the most attractive industry at first glance, evidenced by...
Lessons from Gettysburg: Resolving Executive Disagreement
Listen to the latest Love & Company Leaders' Board podcast! This is the second episode of a three-part podcast series about what senior living executives can learn from the Battle of Gettysburg. In this episode, Chris Carruthers, Vice President of Health Services...
The Difference Between Sales Training And Sales Mentoring … And The Rule Of 78
By Tom Mann, Principal, Executive Vice President As consultants who specialize in sales and marketing of senior housing, Love & Company’s sales specialists spend their time training Life Plan Community clients on process and technique. But the best in the business...
Lessons from Gettysburg: Group Alignment and Leader Intent
Listen to the latest Love & Company Leaders' Board podcast! This is the first episode of a three-part podcast series about what senior living executives can learn from the Battle of Gettysburg. In this episode, Chris Carruthers, Vice President of Health Services...
Using a Responsive Digital Strategy to Target Your Healthcare Prospects, Adult Children, and Referral Sources
While referrals and word of mouth are often the workhorse of the healthcare field, times are changing rapidly. Your prospects, their adult children, and healthcare providers are consuming marketing materials and content differently than in the past. A static website...