Learn how St. James Place revitalized its marketing to boost occupancy and sales, exemplifying strategic transformation success.
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How One Senior Living Community Shifted the ‘Only for the Rich’ Perception Within Its Marketplace
Learn how St. James Place revitalized its marketing to boost occupancy and sales, exemplifying strategic transformation success.
More Insights
A Cultural Shift Happening in Senior Living for the Better!
Discover how senior living sales are shifting to a relationship-based approach. Join our webinar to learn more!
A Cultural Shift Happening in Senior Living for the Better!
Discover how senior living sales are shifting to a relationship-based approach. Join our webinar to learn more!
Senior Living Sales Barriers: Your Prospects Have Issues
Explore how personalization and understanding psychological barriers can revolutionize sales in Life Plan Communities.
Senior Living Sales Barriers: Your Prospects Have Issues
Explore how personalization and understanding psychological barriers can revolutionize sales in Life Plan Communities.
“Informing” Your Decisions: How To Build A Better Strategic Plan
Rob Love, President and CEO of Love & Company, recently sat down with Toby Shea and Mike Kivov of SK Advisors to discuss their innovative approach to master planning: the informing process. In this video, Mike and Toby explain the steps of this process and how...
Understanding Key Metrics and Generating More Leads for Your Retirement or Healthcare Community
By Hayley Gurtler, Media Manager A digital advertiser is like a performer that spins plates in the air; you have to be able to focus on multiple components at once without missing a beat, or the entire operation can come crashing down. Digital advertising involves...
The Power of Social Media in Healthcare… Positive and Negative
By Wallis Shamieh, PR & Integrated Media Specialist Social media has become an integral part of our daily lives. While we log on to catch up with family and friends or see what the latest trending topic is, the truth is that we are also viewing many...
5 Steps to Take NOW, So You’re Ready to Handle Crisis Communication
By Kayla Caw, PR & Integrated Media Manager A reporter calls and asks about rumors of embezzlement by a member of your leadership team. The relative of a resident publishes a series of online posts vilifying the care your community provided. Your Medicare rating...
The Case Against Listing Square Footage on Assisted Living and Memory Care Studio Floor Plans
By Rick Hunsicker, Vice President Sales Services – Western Division In about 1995 I was visiting a brand new assisted living community in Albuquerque, New Mexico, since it would be competing with the community I was working with in town. Back then, most of the...
The Power of Combining Employee & Resident Well-being
I watched Susan, an old acquaintance, interact with her trainer on the gym stretch mat as they were preparing for an exercise session. After struggling with her weight and diabetes by herself, Susan had finally taken that difficult step of asking someone for help. She...
4 Reasons for Senior Living CEOs to Attend the 2018 International Builders Show
By Rob Love, President, CEO This past month, I visited two major, non-senior living conferences: The Consumer Electronics Show (CES) in Las Vegas, and the National Association of Home Builders International Builders Show (IBS) in Orlando. My goal was simple: In the...
Senior Living CEOs: Plan Now to Attend the 2018 International Builders Show
By Rob Love, President and CEO After spending the last two weeks exploring first the Consumer Electronics Show (CES) in Las Vegas, then the International Builders Show (IBS) in Orlando, my advice to senior living CEOs is succinct: Don’t even think about attending the...
My “Star of the Show” Award Goes to Rev-A-Shelf
Of all the fascinating products and technology I saw at the International Builders Show (#IBS2017) in Orlando, my favorite was a line of cabinet hardware offered by Rev-A-Shelf. These innovative thinkers have derived a variety of ways to make the contents of your...