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Obtaining Healthcare Referrals from Hospitals and Physicians

Obtaining Healthcare Referrals from Hospitals and Physicians

By Chris Carruthers, Vice President of Health Services Thanks to the quickly evolving post-acute care market, retirement communities are being forced to think differently about how to obtain referrals. Whether or not you’re participating in a preferred provider...

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The Power of PPC

The Power of PPC

By Hayley Gurtler, Media Manager If you’ve ever turned on the TV, flipped through a magazine or even just took a stroll through a city center, you likely understand the power of advertisements. And, if you’ve ever used the Internet to search for something, you are...

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The Importance of Wellness in Marketing Life Plan Communities

The Importance of Wellness in Marketing Life Plan Communities

Listen to Love & Company’s latest podcast or read the transcription below! Join Chris Carruthers, VP of Health Services Marketing as she discusses the importance of wellness in marketing Life Plan Communities with Colin Milner, CEO of the International Council on...

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How to Overcome Negative Online Reviews

How to Overcome Negative Online Reviews

Online reviews are an important and inevitable aspect of any community's digital presence today. Learn how to combat negative reviews and encourage positive reviews in this week's Leaders' Board podcast. Listen to Love & Company’s latest podcast or read the...

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Is your community ready for a crisis?

Is your community ready for a crisis?

Crisis communication plans are essential for today’s senior living communities. Listen to Love & Company’s latest podcast or read the transcription below! Chris Carruthers, VP of Health Services Marketing discusses crisis communications with Kayla Caw, PR and...

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The Best Marketing Ideas For Retirement Communities

The Best Marketing Ideas For Retirement Communities

What are the best ideas to emphasize when marketing retirement communities? A good place to start is with three very valuable words: Inform * Involve * and Inspire. If you can accomplish those three goals with any marketing piece you create for your retirement...

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The Benefits of A/B Testing Your Digital Marketing Campaigns

The Benefits of A/B Testing Your Digital Marketing Campaigns

By Hayley Gurtler, Media Manager Are your squeeze pages and digital marketing campaigns providing value to prospective residents? A/B testing is a simple way to measure the value of your digital campaigns, and get the most out of your digital marketing efforts. A/B...

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