Life Plan Community marketers have a lot to contend with. There’s an endless number of channels, platforms and tactics available—and new ones popping up every day. How can communities break through the noise?
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The Indispensable Role of Organic Content in Connecting with Today’s Senior Living Prospects
Life Plan Community marketers have a lot to contend with. There’s an endless number of channels, platforms and tactics available—and new ones popping up every day. How can communities break through the noise?
More Insights
How One Senior Living Community Shifted the ‘Only for the Rich’ Perception Within Its Marketplace
Learn how St. James Place revitalized its marketing to boost occupancy and sales, exemplifying strategic transformation success.
How One Senior Living Community Shifted the ‘Only for the Rich’ Perception Within Its Marketplace
Learn how St. James Place revitalized its marketing to boost occupancy and sales, exemplifying strategic transformation success.
A Cultural Shift Happening in Senior Living for the Better!
Discover how senior living sales are shifting to a relationship-based approach. Join our webinar to learn more!
A Cultural Shift Happening in Senior Living for the Better!
Discover how senior living sales are shifting to a relationship-based approach. Join our webinar to learn more!
Digital Marketing Strategies to Boost Your Census and the Importance of Local SEO
>>Sign up for our enewsletter today and get more helpful insights!<<By Tom Mann, Principal, Executive Vice President Assisted living, skilled care, and memory care are often the last business lines of a Life Plan Community to receive marketing attention,...
Love & Company Expands Dallas Office, Hires Market Intelligence Director
Love & Company recently hired Randy Catron, who has over 20 years experience in market research, as demand for the company’s market intelligence services continues to grow. Tom Mann, EVP notes, "It's exciting to see not just our Market Intelligence division...
How the CCRC or Multi-site CEO Plays a Role in Increasing Healthcare Revenue
By Rick Hunsicker, Vice President of Sales Services - Western Region It’s clear that revenue from healthcare services of Life Plan Communities (formerly known as CCRCs) has been heavily impacted by the changes in reimbursement for these services. In fact, this...
The Value of Squeeze Pages
By Hayley Gurtler, Media Manager Take a moment to recall your last Google search. What did you search for? You were most likely searching for an answer to your question, or for a solution to your problem—you were looking for information,resources, a product or a...
How to Conduct the Perfect Healthcare Tour
Check out our first podcast! Listen to Genie Heer, Senior Sales Advisor, and Chris Carruthers, VP of Health Services Marketing discuss how to create the perfect healthcare tour. Tours are not just a simple walkthrough. They are an opportunity to showcase your...
A “Growing” Trend in Senior Living: Green Communities
Boomers pushed the country towards its first environmental awakening, leading to the first Earth Day in 1970. While many of the issues they raised were ignored in the booming 80s, they have now resurfaced due to the increased concern of climate change. Today, many of...
Making the Most of your SNF and Rehab Discharge Process
By Rick Hunsicker, Vice President Sales Services – Western Division The beauty of a Life Plan Community is that as a resident needs more care, they can easily move to higher levels of care. However, one of the biggest missed opportunities is the reverse: residents...
Increase Sales Productivity: Manage Your Assisted Living And Skilled Nursing Leads with a CRM
By Susan Dolton, Vice President of Sales Services Leaders of Life Plan Communities know the importance of a CRM (customer relationship management system) as it relates to tracking sales leads for independent living. But, they often overlook how CRM software can also...
The Future is Now: A Look at Smart Home Technology for Seniors
With all the new smart home technology flooding the market, it’s easy to get swept away by various options for smart thermostats, lights, home security and more. For the average consumer, it’s quite overwhelming. For those who are looking to add these smart...