Key financial strategies for sustainable growth in senior living. Learn how to assess, plan, and evaluate your organization’s financial future.
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Change Is Good? Financial Sustainability for Future Growth
Key financial strategies for sustainable growth in senior living. Learn how to assess, plan, and evaluate your organization’s financial future.
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A Look Back at the Real Estate Market in 2023 … And A Look Ahead at 2024
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
A Look Back at the Real Estate Market in 2023 … And A Look Ahead at 2024
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
Emotional intelligence is essential to connecting with today’s senior living consumer
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
Emotional intelligence is essential to connecting with today’s senior living consumer
Emotional intelligence (EQ) and appreciative interviewing are essential to successfully connect with today’s senior living consumer.
How to Conduct the Perfect Healthcare Tour
Check out our first podcast! Listen to Genie Heer, Senior Sales Advisor, and Chris Carruthers, VP of Health Services Marketing discuss how to create the perfect healthcare tour. Tours are not just a simple walkthrough. They are an opportunity to showcase your...
A “Growing” Trend in Senior Living: Green Communities
Boomers pushed the country towards its first environmental awakening, leading to the first Earth Day in 1970. While many of the issues they raised were ignored in the booming 80s, they have now resurfaced due to the increased concern of climate change. Today, many of...
Making the Most of your SNF and Rehab Discharge Process
By Rick Hunsicker, Vice President Sales Services – Western Division The beauty of a Life Plan Community is that as a resident needs more care, they can easily move to higher levels of care. However, one of the biggest missed opportunities is the reverse: residents...
Increase Sales Productivity: Manage Your Assisted Living And Skilled Nursing Leads with a CRM
By Susan Dolton, Vice President of Sales Services Leaders of Life Plan Communities know the importance of a CRM (customer relationship management system) as it relates to tracking sales leads for independent living. But, they often overlook how CRM software can also...
The Future is Now: A Look at Smart Home Technology for Seniors
With all the new smart home technology flooding the market, it’s easy to get swept away by various options for smart thermostats, lights, home security and more. For the average consumer, it’s quite overwhelming. For those who are looking to add these smart...
“Informing” Your Decisions: How To Build A Better Strategic Plan
Rob Love, President and CEO of Love & Company, recently sat down with Toby Shea and Mike Kivov of SK Advisors to discuss their innovative approach to master planning: the informing process. In this video, Mike and Toby explain the steps of this process and how...
Understanding Key Metrics and Generating More Leads for Your Retirement or Healthcare Community
By Hayley Gurtler, Media Manager A digital advertiser is like a performer that spins plates in the air; you have to be able to focus on multiple components at once without missing a beat, or the entire operation can come crashing down. Digital advertising involves...
The Power of Social Media in Healthcare… Positive and Negative
By Wallis Shamieh, PR & Integrated Media Specialist Social media has become an integral part of our daily lives. While we log on to catch up with family and friends or see what the latest trending topic is, the truth is that we are also viewing many...
5 Steps to Take NOW, So You’re Ready to Handle Crisis Communication
By Kayla Caw, PR & Integrated Media Manager A reporter calls and asks about rumors of embezzlement by a member of your leadership team. The relative of a resident publishes a series of online posts vilifying the care your community provided. Your Medicare rating...