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How to Practice Strategic Visual Storytelling: Four Keys to Success
How to Practice Strategic Visual Storytelling: Four Keys to Success

When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...

Six Senior Living Trends for 2018 and Beyond

Six Senior Living Trends for 2018 and Beyond

By Tom Mann, Principal, Executive Vice President If you are a regular reader of The Leaders’ Board, you’ve had the opportunity to read predictions of some of the brightest minds in senior living. Now, it’s my turn. Last year, I wrote a well-received white paper titled...

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The Top Three Ways Tax Reform Will Impact Your Next Financing

The Top Three Ways Tax Reform Will Impact Your Next Financing

It’s officially 2018 and change is in the air. Iceland has enacted the world’s first equal pay law, Oregonians are now allowed to occasionally pump their own gas, and this little thing called the Tax Cuts and Jobs Act is in effect. First initiated by the House on...

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2018 Predictions from Continuing Care Actuaries

2018 Predictions from Continuing Care Actuaries

1.) Increased Demand The number of seniors leaving their homes and moving into Senior Housing will continue to increase as the demographics are just starting to overwhelm the industry. The oldest baby boomers are now in their early 70’s and starting to consider senior...

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BB&T Capital Markets’ Predictions for 2018

BB&T Capital Markets’ Predictions for 2018

For-profit providers will continue developing rental communities – market fundamentals support it. Roger E. Randall, II Senior Vice President BB&T Capital Markets Non-profit organizations have long been the dominant provider of senior care in Life Plan...

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11 Home Visit Tips to Boost Your Assisted Living Census

11 Home Visit Tips to Boost Your Assisted Living Census

By Chris Carruthers, Vice President, Health Services Marketing Let’s start by affirming a trend in assisted living that we are all seeing. People are staying in their homes longer, sometimes with services, instead of moving to assisted living. Traditionally,...

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18 Digital Strategies and Website Elements to Review in 2018

18 Digital Strategies and Website Elements to Review in 2018

By Clara Daly, Interactive Communications Director Want to see the full infographic? Click the image to view. 2018 is here, and it’s time to review your digital strategies and website to make sure your digital presence is up to date. Here are 18 areas you should...

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