Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.
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Staying Ahead in Digital Marketing: Navigating the Rapidly Changing Landscape in Senior Living
Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.
More Insights
REAL ESTATE MARKET UPDATE: SECOND QUARTER OF 2025
As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...
REAL ESTATE MARKET UPDATE: SECOND QUARTER OF 2025
As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...
Senior Living Marketing’s Big Shift: Creating Experiences, Not Just Events
Discover how in-person events in senior living communities can foster meaningful experiences, build relationships and drive conversions through authentic engagement.
Senior Living Marketing’s Big Shift: Creating Experiences, Not Just Events
Discover how in-person events in senior living communities can foster meaningful experiences, build relationships and drive conversions through authentic engagement.
The PEOPLE Will Be The Winning Strategy for the Senior Living Workforce!
Guest blog by Jacquelyn Kung, Ph.D., CEO of Activated Insights After all, we are a people-to-people sector: good care comes from a great workforce. Moreover, as you may have seen in the popular TED talk by Wharton and London Business School Professor Alex Edmans, an...
2019 Senior Living Healthcare Trends: Much Of The Same, But A Whole Lot Different
Guest blog by Lynn Daly, Managing Director, Healthcare Team at BB&T Capital Markets The pressure points that Senior Living providers felt in 2018 will only be exasperated in 2019. This increased strain is due to the same primary-driver that has impacted the...
An Actuary’s Predictions for Senior Living
Guest blog by Chris Borcik of Continuing Care Actuaries What does the future hold for the industry? As an actuary, I am asked to predict the financial and demographic future of Life Plan Communities every day. However, predicting what will happen from a broader,...
Aging Better: Embracing New Technology in Senior Living
Guest blog by Doug Leidig, President and CEO of Asbury Communities, Inc. It’s not an exaggeration to say that in the past few years, we’ve seen the tech industry’s focus on aging services explode....
2019: The Year of Cross-Continuum Collaboration in Senior Living
Guest blog by Erin Hayes of Enquire In 2019, the senior living industry will see increased cross-collaboration between providers. This collaboration will result in a more seamless experience for patients and residents while also giving providers greater visibility...
A Senior Living Roundtable with CEOs from LeadingAge, HumanGood, and Asbury
Katie Smith Sloan, John Cochrane, and Doug Leidig chat with Tom Mann about the “Reasons for Growth.” As part of our Love & Company webinar series, our biggest-yet session, “The Reasons for Growth” featured senior living insights from Katie Smith Sloan (CEO...
Trends in Senior Wellness: Woodworking
We all have heard the importance of engaging in leisure and social activities among the retired—having a sense of purpose and belongingness is beneficial in all stages of life, but even more so for seniors when the desire to keep to oneself can be strong. The options...
Addressing Depression: The Silent Killer Among Seniors
Introduction More than two million of the 34 million Americans age 65+ (“seniors”) suffer from some form of depression. Compared to the average American, seniors are more likely to be on an antidepressant.[1] Seniors with depressive symptoms have roughly 50% higher...
The Digital Home: Senior Living Trends from the International Builders’ Show
By Tom Mann, Principal and Chief Marketing Innovation Officer On behalf of our LeadingAge clients, I went to the 2019 International Builders’ Show (IBS) looking for building trends. Interestingly, what I found was a show dominated by digital technology. And while...