Discover 5 smart budgeting tips for Life Plan Communities to maximize marketing impact and set achievable goals for success.
The Leaders’ Board
Never miss out on our latest blog updates! Subscribe to The Leaders’ Board and also get exclusive white papers, senior living insights and priority access to our webinars and events!
We promise never to spam you or sell your information.
Latest Post
Top 5 Budget-Savvy Strategies for Life Plan Community Marketers
Discover 5 smart budgeting tips for Life Plan Communities to maximize marketing impact and set achievable goals for success.
More Insights
Adopt a Consumer Mindset for Strategic Planning
Discover how embracing a consumer mindset can revolutionize strategic planning for senior living organizations
Adopt a Consumer Mindset for Strategic Planning
Discover how embracing a consumer mindset can revolutionize strategic planning for senior living organizations
Branding from the Inside Out
Discover how aligning brand and culture within senior living communities leads to exceptional care and employee engagement.
Branding from the Inside Out
Discover how aligning brand and culture within senior living communities leads to exceptional care and employee engagement.
Is “Senior” Going Boom?!
“The times they are a-changin’,” penned 76-year-old Bob Dylan in the l960s. Interestingly, that’s a very pertinent observation about senior living’s up-and-coming independent living target audience—it’s a-changin’ in oh so many ways. If you’re hoping to entice a...
Seven Factors for Selling Blue Sky or Expansions
Like many of you who have had interviews for sales positions, you’d often get thrown a question like, “Sell me this pen.” And you had to demonstrate your sales skills to convince the interviewer that you could easily sell him his own pen. But, I think the better...
10 Ways to Update Your Direct Mail
Direct mail continues to be a tactical marketing workhorse, both for lead generation and reengagement, and nurturing of existing leads. When developing direct marketing materials, there are a number of tips and techniques you can employ to help ensure success. 1) ...
Generating Digital Leads Without Digital Lead Nurturing is Worthless
“Digital leads are worthless.” “I can’t even call them! How am I supposed to get them in for an appointment?” “Digital leads don’t want to talk to me.” When your job is to generate and nurture digital leads, those phrases are not ones you want to hear. It’s the result...
Lifestyle 2.0: From Cruise Ship to Lifeboat
Spoiler alert: This article takes a grass-roots perspective on senior living, so don’t bother reading it if you are looking for a view from the top. But if you would like to know more about lifestyle challenges and opportunities through the eyes of your current and...
Culture, People, and Technology – The BB&T Symposium
By Tom Mann, Principal, Executive Vice President I recently attended the 6th Annual BB&T Capital Markets Tax Exempt Symposium which I expected to revolve almost exclusively around the financial side of senior living. Turns out I was wrong. Very wrong. Instead,...
2018 International Builders Show: Smart Home Technology Takes a Massive Jump Forward
By Rob Love, President, CEO In January of 2017, I visited the International Builders Show in Orlando and was impressed by how far smart home technology had progressed. As one presenter noted, Amazon’s Alexa had become “the gateway drug to smart home technology.” So,...
What To Consider When Evaluating CRMs
By Susan Dolton, Vice President of Sales Services Many marketing directors of Life Plan Communities are starting to panic. Matrixcare has announced that their support of REPs will cease in June 2018. REPs has been the industry standard so this announcement has left...
Creating Excellence in Dining on a Tight Budget
“How do we create an environment of dining excellence when our budget is already tight?” Is this the conversation happening in your community? This topic brings up a couple additional questions and thoughts that add to the conversation and outcome… “Dining is one of...