Life Plan Community marketers have a lot to contend with. There’s an endless number of channels, platforms and tactics available—and new ones popping up every day. How can communities break through the noise?
The Leaders’ Board
Never miss out on our latest blog updates! Subscribe to The Leaders’ Board and also get exclusive white papers, senior living insights and priority access to our webinars and events!
We promise never to spam you or sell your information.
Latest Post
The Power of Senior Living Content Marketing: Building Connections and Community
Life Plan Community marketers have a lot to contend with. There’s an endless number of channels, platforms and tactics available—and new ones popping up every day. How can communities break through the noise?
More Insights
The Indispensable Role of Organic Content in Connecting with Today’s Senior Living Prospects
Life Plan Community marketers have a lot to contend with. There’s an endless number of channels, platforms and tactics available—and new ones popping up every day. How can communities break through the noise?
The Indispensable Role of Organic Content in Connecting with Today’s Senior Living Prospects
Life Plan Community marketers have a lot to contend with. There’s an endless number of channels, platforms and tactics available—and new ones popping up every day. How can communities break through the noise?
How One Senior Living Community Shifted the ‘Only for the Rich’ Perception Within Its Marketplace
Learn how St. James Place revitalized its marketing to boost occupancy and sales, exemplifying strategic transformation success.
How One Senior Living Community Shifted the ‘Only for the Rich’ Perception Within Its Marketplace
Learn how St. James Place revitalized its marketing to boost occupancy and sales, exemplifying strategic transformation success.
Culture, People, and Technology – The BB&T Symposium
By Tom Mann, Principal, Executive Vice President I recently attended the 6th Annual BB&T Capital Markets Tax Exempt Symposium which I expected to revolve almost exclusively around the financial side of senior living. Turns out I was wrong. Very wrong. Instead,...
2018 International Builders Show: Smart Home Technology Takes a Massive Jump Forward
By Rob Love, President, CEO In January of 2017, I visited the International Builders Show in Orlando and was impressed by how far smart home technology had progressed. As one presenter noted, Amazon’s Alexa had become “the gateway drug to smart home technology.” So,...
What To Consider When Evaluating CRMs
By Susan Dolton, Vice President of Sales Services Many marketing directors of Life Plan Communities are starting to panic. Matrixcare has announced that their support of REPs will cease in June 2018. REPs has been the industry standard so this announcement has left...
Creating Excellence in Dining on a Tight Budget
“How do we create an environment of dining excellence when our budget is already tight?” Is this the conversation happening in your community? This topic brings up a couple additional questions and thoughts that add to the conversation and outcome… “Dining is one of...
Three Steps to Harnessing Brand Advocates for your Senior Living Community
By Wallis Shamieh, Content Marketing Specialist The internet has changed much of the way consumers do their shopping. They are no longer making purchase decisions just from seeing or hearing an advertisement, either online, in the newspaper, or on the radio. With...
Six Senior Living Trends for 2018 and Beyond
By Tom Mann, Principal, Executive Vice President If you are a regular reader of The Leaders’ Board, you’ve had the opportunity to read predictions of some of the brightest minds in senior living. Now, it’s my turn. Last year, I wrote a well-received white paper titled...
The Top Three Ways Tax Reform Will Impact Your Next Financing
It’s officially 2018 and change is in the air. Iceland has enacted the world’s first equal pay law, Oregonians are now allowed to occasionally pump their own gas, and this little thing called the Tax Cuts and Jobs Act is in effect. First initiated by the House on...
The Future is Here – And What We Need For Our Communities To Win
Our Competitor Is Fueling Up...2018 is the Year Staying at home has long been our industry's main competitor. The average age of our residents has jumped up, thanks largely to the blossoming of non medical home care agencies which enable safe aging in place...at home....
2018 Predictions from Continuing Care Actuaries
1.) Increased Demand The number of seniors leaving their homes and moving into Senior Housing will continue to increase as the demographics are just starting to overwhelm the industry. The oldest baby boomers are now in their early 70’s and starting to consider senior...