See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
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From Quantity to Quality: Transforming Our Digital Marketing Strategy
See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
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Real Estate Market Update: First Quarter of 2025
As we moved through the first quarter of 2025, the real estate market continued to face challenges and shifts. Existing-home sales for all housing types (including condos) have slowed by 2.4% compared to one year ago. Despite this slowdown, the median existing-home...
Real Estate Market Update: First Quarter of 2025
As we moved through the first quarter of 2025, the real estate market continued to face challenges and shifts. Existing-home sales for all housing types (including condos) have slowed by 2.4% compared to one year ago. Despite this slowdown, the median existing-home...
Rethinking Expansion: How I Used In-Market Data to Build Smarter, Not Bigger
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
Rethinking Expansion: How I Used In-Market Data to Build Smarter, Not Bigger
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
A Senior Living Roundtable with CEOs from LeadingAge, HumanGood, and Asbury
Katie Smith Sloan, John Cochrane, and Doug Leidig chat with Tom Mann about the “Reasons for Growth.” As part of our Love & Company webinar series, our biggest-yet session, “The Reasons for Growth” featured senior living insights from Katie Smith Sloan (CEO...
Trends in Senior Wellness: Woodworking
We all have heard the importance of engaging in leisure and social activities among the retired—having a sense of purpose and belongingness is beneficial in all stages of life, but even more so for seniors when the desire to keep to oneself can be strong. The options...
Addressing Depression: The Silent Killer Among Seniors
Introduction More than two million of the 34 million Americans age 65+ (“seniors”) suffer from some form of depression. Compared to the average American, seniors are more likely to be on an antidepressant.[1] Seniors with depressive symptoms have roughly 50% higher...
The Digital Home: Senior Living Trends from the International Builders’ Show
By Tom Mann, Principal and Chief Marketing Innovation Officer On behalf of our LeadingAge clients, I went to the 2019 International Builders’ Show (IBS) looking for building trends. Interestingly, what I found was a show dominated by digital technology. And while...
The Future of Senior Living Is Intergenerational
Two shows currently on Netflix provide an insight into both the mindset of the next generation of seniors and how they view the senior living options our industry currently provides them. ‘The Kominsky Method’ is a series starring Alan Arkin and Michael Douglas....
Can Technology Be The Key to Unlocking the Continuing Care at Home Market?
As I was exploring all the (many!) Bluetooth and Internet-enabled health products on display at the 2019 Consumer Electronics Show, it occurred to me that they could be an incredible asset in boosting market acceptance of continuing care at home. Continuing care at...
Top Senior Living Takeaways from the 2019 Consumer Electronics Show
My primary reason for attending the 2019 Consumer Electronics Show in Las Vegas last month was to look at what we, in the senior living field, should be expecting and planning for over the next five to ten years. While there were many cool things at the show — yes, I...
A Market Analyst’s Look At Senior Living Trends for 2019 and Beyond
By Karen Adams, VP of Market Intelligence Senior living trends discussions are exciting, tantalizing and hold promise for new ways of addressing our aging issues. Trends are sirens for existing senior living communities as they plan their futures, rearrange...
The Age of Disruption: The Reasons for Growth
By Tom Mann, Principal The reasons for growth Watch the recording of our "The Reasons for Growth" webinar featuring experts from LeadingAge, HumanGood, and Asbury! We all know this chart… Credit: US Census and Ziegler … more than 76 million baby boomers will start...