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Branding from the Inside Out
Discover how aligning brand and culture within senior living communities leads to exceptional care and employee engagement.
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A Vision for Growth
The first in a series of periodic blogs that will track the results of Saint Therese’s growth initiatives over the next few years.
A Vision for Growth
The first in a series of periodic blogs that will track the results of Saint Therese’s growth initiatives over the next few years.
What’s Happening in the Real Estate Market: Update Through April 2024
Over the past few years, with high mortgage rates and low sales volume, Love & Company has kept a close watch on the real estate market, always looking to answer the question, “Can our prospects sell their homes at a reasonable value?” In this update, we take a...
What’s Happening in the Real Estate Market: Update Through April 2024
Over the past few years, with high mortgage rates and low sales volume, Love & Company has kept a close watch on the real estate market, always looking to answer the question, “Can our prospects sell their homes at a reasonable value?” In this update, we take a...
10 Ways to Update Your Direct Mail
Direct mail continues to be a tactical marketing workhorse, both for lead generation and reengagement, and nurturing of existing leads. When developing direct marketing materials, there are a number of tips and techniques you can employ to help ensure success. 1) ...
Generating Digital Leads Without Digital Lead Nurturing is Worthless
“Digital leads are worthless.” “I can’t even call them! How am I supposed to get them in for an appointment?” “Digital leads don’t want to talk to me.” When your job is to generate and nurture digital leads, those phrases are not ones you want to hear. It’s the result...
Lifestyle 2.0: From Cruise Ship to Lifeboat
Spoiler alert: This article takes a grass-roots perspective on senior living, so don’t bother reading it if you are looking for a view from the top. But if you would like to know more about lifestyle challenges and opportunities through the eyes of your current and...
Culture, People, and Technology – The BB&T Symposium
By Tom Mann, Principal, Executive Vice President I recently attended the 6th Annual BB&T Capital Markets Tax Exempt Symposium which I expected to revolve almost exclusively around the financial side of senior living. Turns out I was wrong. Very wrong. Instead,...
2018 International Builders Show: Smart Home Technology Takes a Massive Jump Forward
By Rob Love, President, CEO In January of 2017, I visited the International Builders Show in Orlando and was impressed by how far smart home technology had progressed. As one presenter noted, Amazon’s Alexa had become “the gateway drug to smart home technology.” So,...
What To Consider When Evaluating CRMs
By Susan Dolton, Vice President of Sales Services Many marketing directors of Life Plan Communities are starting to panic. Matrixcare has announced that their support of REPs will cease in June 2018. REPs has been the industry standard so this announcement has left...
Creating Excellence in Dining on a Tight Budget
“How do we create an environment of dining excellence when our budget is already tight?” Is this the conversation happening in your community? This topic brings up a couple additional questions and thoughts that add to the conversation and outcome… “Dining is one of...
Three Steps to Harnessing Brand Advocates for your Senior Living Community
By Wallis Shamieh, Content Marketing Specialist The internet has changed much of the way consumers do their shopping. They are no longer making purchase decisions just from seeing or hearing an advertisement, either online, in the newspaper, or on the radio. With...
Six Senior Living Trends for 2018 and Beyond
By Tom Mann, Principal, Executive Vice President If you are a regular reader of The Leaders’ Board, you’ve had the opportunity to read predictions of some of the brightest minds in senior living. Now, it’s my turn. Last year, I wrote a well-received white paper titled...