Learn how Episcopal SeniorLife Communities worked with Love & Company to increase their senior living occupancy using a new marketing plan.
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A Vice President’s Marketing Success Story: How a Fresh Perspective Changed Everything
Learn how Episcopal SeniorLife Communities worked with Love & Company to increase their senior living occupancy using a new marketing plan.
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Content Marketing for Senior Living: How to Create Content That Connects
Explore the benefits of content marketing for senior living. Learn how to balance quality and quantity to drive engagement, build trust and generate leads.
Content Marketing for Senior Living: How to Create Content That Connects
Explore the benefits of content marketing for senior living. Learn how to balance quality and quantity to drive engagement, build trust and generate leads.
How One Life Plan Community Is Boosting Occupancy by Telling Its True Story
Explore the benefits of content marketing for senior living. Learn how to balance quality and quantity to drive engagement, build trust and generate leads.
How One Life Plan Community Is Boosting Occupancy by Telling Its True Story
Explore the benefits of content marketing for senior living. Learn how to balance quality and quantity to drive engagement, build trust and generate leads.
A Senior Housing Master Planning Mantra
“Words, then Numbers and then Lines” There have been many articles, books and conference sessions about the art and science of senior housing master planning. The purpose of this short little post is not to rehash those or discuss the finer points of senior housing...
How Can Senior Living Market Research Drive Revenue?
By Karen Adams, VP of Market Intelligence The competitive landscape of senior living has changed dramatically during the last two and a half decades with the rapid development of assisted living (AL) and the continued growth and repositioning of continuing care...
What’s Love Got To Do With It?
A Son’s Perspective on Life Plan Communities At the age of 45, I found myself holding my 80-year old father’s hand as he lay in his hospital bed. The second youngest of six children, I had grown very close to my Dad after the passing away of my Mom. Our transformation...
Development Planning Success for Senior Living
Getting ready to start the development planning process for a senior living project? Developing, marketing, selling, and operating a successful senior living project (active 55+, Life Plan Community, retirement community, continuing care retirement community, senior...
The Age of Disruption: Life Expectancy, The Truth about Our Future
The most frequently quoted statistics about life expectancy (American men born today can expect to live to 76.5 years, and women can expect to live 81.3 years) are misleading. For those in our fifties, we have already outlasted those who have passed away (they skewed...
The Age of Disruption: The Recruitment Battle for Talent
Ask any senior living leader what keeps him or her up at night, and you’ll quickly hear the words "staff recruitment and retention." In a survey of CFOs by Ziegler, 80% of respondents said it was one of their top concerns for 2018. According to Argentum, senior living...
The Age of Disruption: The Power of Place
By Tom Mann, Principal The power of place When Steve Jobs was designing the headquarters for Pixar, he obsessed over every detail, including where the bathrooms would be placed. In his book, “The Innovators: How A Group of Hackers, Geniuses, and Geeks Created the...
The Age of Disruption: Part I, The Wolf at the Door
By Tom Mann, Principal Throughout the years, Love & Company has strived to provide senior living C-level executives with key industry insights and trends. In this five-part blog series, I will examine how some of the more progressive organizations are preparing...
How to Brand for Blue Sky Communities
By Tyler Sprecher, Principal Branding for blue sky communities follows a similar branding or brand refresh process to that of an existing community, but obviously starts with much more of a blank slate. This can manifest itself as both a negative and a positive when...