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Over the past few years, with high mortgage rates and low sales volume, Love & Company has kept a close watch on the real estate market, always looking to answer the question, “Can our prospects sell their homes at a reasonable value?” In this update, we take a...
Over the past few years, with high mortgage rates and low sales volume, Love & Company has kept a close watch on the real estate market, always looking to answer the question, “Can our prospects sell their homes at a reasonable...
Life Plan Community marketers have a lot to contend with. There’s an endless number of channels, platforms and tactics available—and new ones popping up every day. How can communities break through the noise?
Life Plan Community marketers have a lot to contend with. There’s an endless number of channels, platforms and tactics available—and new ones popping up every day. How can communities break through the noise?
Life Plan Community marketers have a lot to contend with. There’s an endless number of channels, platforms and tactics available—and new ones popping up every day. How can communities break through the noise?
Life Plan Community marketers have a lot to contend with. There’s an endless number of channels, platforms and tactics available—and new ones popping up every day. How can communities break through the noise?
By Aaron Rulnick, Managing Principal and Kerry Moynihan, Director of Organizational Development – HJ Sims Now in its fifteenth year, HJ Sims continues to host its highly popular Annual Late Winter Conference each February. The conference brings together renowned...
For many years, the sales centers of senior living communities and home builders have contained similar elements. Floor plans, site plans, architectural renderings and samples of flooring, cabinets and countertops have been available for prospects to view. Often, a...
Since the title of this blog leads with the term “anatomy,” it may be helpful to interchange “assessment” with “examination.” That interchange helps with the analogy of how we care for our personal health and how we take care of our business’ health. We have regular...
One of the most common ways companies across industries measure their customer service is to secret shop their representatives, whether over the phone or in person. Senior living communities also benefit by measuring the service they deliver to senior living shoppers...
“The times they are a-changin’,” penned 76-year-old Bob Dylan in the l960s. Interestingly, that’s a very pertinent observation about senior living’s up-and-coming independent living target audience—it’s a-changin’ in oh so many ways. If you’re hoping to entice a...
Like many of you who have had interviews for sales positions, you’d often get thrown a question like, “Sell me this pen.” And you had to demonstrate your sales skills to convince the interviewer that you could easily sell him his own pen. But, I think the better...
Direct mail continues to be a tactical marketing workhorse, both for lead generation and reengagement, and nurturing of existing leads. When developing direct marketing materials, there are a number of tips and techniques you can employ to help ensure success. 1) ...
“Digital leads are worthless.” “I can’t even call them! How am I supposed to get them in for an appointment?” “Digital leads don’t want to talk to me.” When your job is to generate and nurture digital leads, those phrases are not ones you want to hear. It’s the result...
Spoiler alert: This article takes a grass-roots perspective on senior living, so don’t bother reading it if you are looking for a view from the top. But if you would like to know more about lifestyle challenges and opportunities through the eyes of your current and...
