Discover how embracing a consumer mindset can revolutionize strategic planning for senior living organizations
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Latest Post
Adopt a Consumer Mindset for Strategic Planning
Discover how embracing a consumer mindset can revolutionize strategic planning for senior living organizations
More Insights
Branding from the Inside Out
Discover how aligning brand and culture within senior living communities leads to exceptional care and employee engagement.
Branding from the Inside Out
Discover how aligning brand and culture within senior living communities leads to exceptional care and employee engagement.
A Vision for Growth
The first in a series of periodic blogs that will track the results of Saint Therese’s growth initiatives over the next few years.
A Vision for Growth
The first in a series of periodic blogs that will track the results of Saint Therese’s growth initiatives over the next few years.
The Age of Disruption: Part I, The Wolf at the Door
By Tom Mann, Principal Throughout the years, Love & Company has strived to provide senior living C-level executives with key industry insights and trends. In this five-part blog series, I will examine how some of the more progressive organizations are preparing...
How to Brand for Blue Sky Communities
By Tyler Sprecher, Principal Branding for blue sky communities follows a similar branding or brand refresh process to that of an existing community, but obviously starts with much more of a blank slate. This can manifest itself as both a negative and a positive when...
10 Necessities of Healthcare Marketing
Marketing healthcare living options is a complex undertaking because there are many audiences to reach. Each audience – assisted living and memory care prospects, adult children, long-term care prospects, rehab guests, and skilled nursing referral sources – needs a...
Highlights from the Annual Late Winter Sims Conference in Orlando
By Aaron Rulnick, Managing Principal and Kerry Moynihan, Director of Organizational Development – HJ Sims Now in its fifteenth year, HJ Sims continues to host its highly popular Annual Late Winter Conference each February. The conference brings together renowned...
The Sales Center of the Future… What Will it Look Like?
For many years, the sales centers of senior living communities and home builders have contained similar elements. Floor plans, site plans, architectural renderings and samples of flooring, cabinets and countertops have been available for prospects to view. Often, a...
Anatomy of an Assessment
Since the title of this blog leads with the term “anatomy,” it may be helpful to interchange “assessment” with “examination.” That interchange helps with the analogy of how we care for our personal health and how we take care of our business’ health. We have regular...
The Value of Secret Shopping
One of the most common ways companies across industries measure their customer service is to secret shop their representatives, whether over the phone or in person. Senior living communities also benefit by measuring the service they deliver to senior living shoppers...
Is “Senior” Going Boom?!
“The times they are a-changin’,” penned 76-year-old Bob Dylan in the l960s. Interestingly, that’s a very pertinent observation about senior living’s up-and-coming independent living target audience—it’s a-changin’ in oh so many ways. If you’re hoping to entice a...
Seven Factors for Selling Blue Sky or Expansions
Like many of you who have had interviews for sales positions, you’d often get thrown a question like, “Sell me this pen.” And you had to demonstrate your sales skills to convince the interviewer that you could easily sell him his own pen. But, I think the better...