Learn why Life Plan Communities need a dedicated testing budget in 2026 and how adaptive readiness, AI innovation and pilot projects can strengthen your marketing strategy.
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Embracing Adaptive Readiness at the C-Suite Level: Why Your Community Needs a “Testing Budget”
Learn why Life Plan Communities need a dedicated testing budget in 2026 and how adaptive readiness, AI innovation and pilot projects can strengthen your marketing strategy.
More Insights
Three Emerging Trends Shaping Life Plan Community Marketing in 2026 and Beyond
Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.
Three Emerging Trends Shaping Life Plan Community Marketing in 2026 and Beyond
Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.
Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
Stay Encouraged, Stay Nimble! 10 Ways Senior Living Organizations Can Rebuild Revenue in 2020
As frank as it sounds, we understand that your organization’s mission is facilitated by one thing: revenue. And with the challenges our field has encountered this year, across the board senior living providers’ expenses have significantly outweighed their revenue. We...
The Price Is Right: 3 Things to Consider When Pricing Your Senior Living Start-up or Expansion
If you are planning a new project, you are undoubtedly familiar with the importance of proper pricing. On the face of it, pricing your senior living community seems like a complicated tightrope to walk—and it can be. As blue sky projects and expansions alike aim to...
5 Graphs that Show Consistent Marketing Through COVID-19 Drives Rebound in Senior Living Move-Ins & Deposits
Our data show measurable increases in the two most revenue-focused metrics, as well as improvement in new leads, calls and appointments. As the world around us changes, the impact of COVID-19 on our field has been a uniquely—and extremely—challenging one. It’s fair to...
Storytelling with Passion: Why It’s Important for Your Senior Living Community
The word “storytelling” has become quite a buzzword in advertising and marketing over the past few years, especially in the our field of senior living. And, while many buzzwords come and go, some—such as “storytelling”—actually...
Webinar: Team-Based Master Planning: The Most Efficient Way to Bring an Expansion or Start-up Community to Reality
Presented by: Rob Love, President & CEO, Love & CompanyMelissa Pritchard, Managing Principal, SFCS ArchitectsCraig Witz, Principal, Witz Company Team-based master planning is the most efficient way to bring an expansion or start-up community to reality. During...
Don’t Start Senior Living Master Planning Without Doing This First
By Rob Love, President & CEO of Love & Company This article is part of our special series all about the reasons to adopt a Team-Based Master Planning process. Recently, we heard from Melissa Pritchard of SFCS Architects as she discussed her take on design in...
An Architect’s Take on Design in the Master Planning Process
Guest blog by Melissa Pritchard of SFCS Architects Our series on the master planning process explores the necessity of conducting market research before starting a master plan for a senior living start-up, repositioning or expansion. While we will discuss more details...
4 Practical Ways to Build Financial Flexibility into a Senior Living Master Plan
Guest blog by Craig Witz, President of Witz Company Our series on the master planning process explores the necessity of conducting market research before starting a master plan for a senior living start-up, repositioning or expansion. We’ve also explored the...
Making Senior Living Sales Amid COVID-19: 4 Approaches That are Working
This blog is the second in our two-part follow-up series to our June webinar, “Senior Living Marketing after Shelter at Home,” in which our panel provided insights for how communities can safely and effectively continue their census-building efforts amid COVID-19. To...