Explore effective approaches for senior living organizations to attract and retain talent through proactive recruitment and positive culture.
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Latest Post
It’s Time to Transform Talent Acquisition in Senior Living
Explore effective approaches for senior living organizations to attract and retain talent through proactive recruitment and positive culture.
More Insights
How Integrated Health Will Impact the Future of Your Life Plan Community
Discover how integrated health services in Life Plan Communities enhance successful aging for residents and create seamless care experiences.
How Integrated Health Will Impact the Future of Your Life Plan Community
Discover how integrated health services in Life Plan Communities enhance successful aging for residents and create seamless care experiences.
In Memory of Rick Hunsicker
Remembering Rick Hunsicker: A dedicated friend, senior living expert, and loving family man. Join us in honoring his legacy and contributions.
In Memory of Rick Hunsicker
Remembering Rick Hunsicker: A dedicated friend, senior living expert, and loving family man. Join us in honoring his legacy and contributions.
How To Effectively Use Digital Tools To Maintain Senior Living Marketing Efforts
In the face of COVID-19 and the sudden changes brought to how senior living organizations can engage with prospects while ensuring everyone’s safety, it’s fair to say we’re navigating uncharted waters. But in the midst of all...
Preparing for Crisis Communications During a Pandemic
The reality of serving the highest-risk people during this COVID-19 pandemic is that even if none of your residents become ill, you will likely be implementing changes to visitation policies, staff screening, events and community activities. As such, it is imperative...
Webinar: Covid-19: Marketing During Uncertain Times
Presented By:Rob Love, President & CEO, Love & CompanyLisa Pearre, Principal, Chief Client Services Officer, Love & CompanyAmy Brodie, Client Services Director, Love & CompanyDan Rexford, Vice President, Marketing Innovation, Love & Company As...
Exploring the Team-Based Approach to Senior Living Master Planning
If your organization has decided to grow and therefore make a sizeable investment in the future, it creates an exciting opportunity to advance the organization’s mission while increasing its capacity to enhance the lives of older adults. The scale of an expansion or...
How 3 Numbers from Your CRM Can Help Realize 78 Months of Added Revenue
By Laureen McGuire, Vice President of Sales Services at Love & Company As competition for prospects in the senior living space continues to grow—with more rental communities under development and new senior living providers entering the field—it has never been...
What’s Next in Dementia Care? Zoom, Virtual Reality and Real-Time “Tele-mentoring”
By: Susan Ryan As memory care providers are hard at work educating staff members to provide the best care possible for the ever-growing numbers of people living with dementia (PLWD), the need for forward-thinking approaches to such care is as important as ever....
Senior Living Market Intelligence: Detailed Competitive Data Add Substantial Value In Understanding Market Potential
By Karen Adams, VP of Market Intelligence Continuously emerging complexities in the models of senior living have led some to conclude that market research is best relegated to a quick, initial and sometimes internal overview with the heavy lifting of filling...
Today I turn 60. Will your community be ready for me when I’m 70?
Today marks the successful survival of my sixth decade. It’s also a milestone that makes one begin to look ahead at plans for the future. After more than 25 years in the field, I’m passionate about senior living communities, and Life Plan Communities in particular. I...
What Does a Good Digital Marketing Program Look Like?
By Dan Rexford, Vice President, Marketing Innovation Because you are striving to attract experienced consumers, artifice is unlikely to work with the many people who have been responding or declining to respond to marketing campaigns for upwards of five decades. So,...