Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.
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Three Emerging Trends Shaping Life Plan Community Marketing in 2026 and Beyond
Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.
More Insights
Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
REAL ESTATE MARKET UPDATE: THIRD QUARTER OF 2025
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
REAL ESTATE MARKET UPDATE: THIRD QUARTER OF 2025
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
4 Innovative Financing Strategies for Life Plan Communities to Create Operational Cashflow During COVID-19
By Melissa Messina, SVP at HJ Sims With how unpredictable the last year has been, it would be foolish to believe that we can reasonably predict what will happen in the next five years as it relates to Life Plan Community financing and capital markets as a whole....
The Future of Continuing Care Contracts: Which Will Become The Predominate Choice?
Guest article by A.V. Powell, ASA, MAAA, Founder and Chief Strategy Officer; and Molly Shaw, ASA, MAAA, Chief Actuarial Officer of A.V. Powell & Associates Whether a start-up or campus expansion, communities are evolving to offer a wider variety of services,...
How One Senior Living Provider Used Consumer Research To Overcome Challenges And Amplify Successes With Its Expansion
By John Cowan, Executive Director, & Jeanne LaRoe, Marketing Director at Givens Estates Throughout the more than four decades that Givens Estates has served seniors in the Asheville, North Carolina, market, our offerings have evolved markedly. Over time, and as...
5 Ways Senior Living Market Research Helps Providers Remain Nimble When Pursuing Expansions And Multi-Site Opportunities
By Karen Adams, VP of Market Intelligence Through our work with various mission-oriented senior living organizations, we have been brought into many master planning processes and discussions. From what we’ve witnessed when organizations lay out the next era of...
How Two Senior Living Providers Are Successfully Advancing Their Missions Using Early Advantage Programs
By Kevin McLeod, President & CEO of Carolina Meadows and Ben Unkle, President & CEO of Westminster-Canterbury on Chesapeake Bay Distinct from home- and community-based services (HCBS), another leading-edge way that Life Plan Communities have been broadening...
3 Fundamentals to Follow & 5 Pitfalls To Avoid When Considering Expanding Your Senior Living Offerings
By Nancy King, President of Senior Options; and Ben Unkle, President & CEO of Westminster-Canterbury on Chesapeake Bay As mission-driven and not-for-profit senior living providers have had to weather the challenges of the last year, many Life Plan Communities are...
A Panel Discussion With Moseley Architects on the Evolution and Future of Senior Living
Our colleagues at Moseley Architects recently shared with us an insightful panel discussion about the evolution of senior living designs, including where their team thinks the sector is headed in terms of technology, social elements, living spaces, outside influences...
What To Ask When You Consider Expanding Into Home- and Community-Based Care Programs
By Rob Love, President & CEO As a strategic advisor and marketing partner, one of the most common needs we hear from Life Plan Communities is to broaden revenue sources. With the shock of COVID-19 still reverberating throughout the senior living sector,...
How StratoDem Analytics Helps Love & Company Provide Better Senior Living Market Insights
By Karen Adams, Vice President of Market Intelligence Better data, better insights Love & Company has always relied on analytics and employed data-based decision-making so improved data are important to us, particularly as we measure unmet demand for senior living...