Learn why Life Plan Communities need a dedicated testing budget in 2026 and how adaptive readiness, AI innovation and pilot projects can strengthen your marketing strategy.
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Embracing Adaptive Readiness at the C-Suite Level: Why Your Community Needs a “Testing Budget”
Learn why Life Plan Communities need a dedicated testing budget in 2026 and how adaptive readiness, AI innovation and pilot projects can strengthen your marketing strategy.
More Insights
Three Emerging Trends Shaping Life Plan Community Marketing in 2026 and Beyond
Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.
Three Emerging Trends Shaping Life Plan Community Marketing in 2026 and Beyond
Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.
Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
Evolving Our Communities to Prepare for Increased Consumer Use of Technology
By Karen Adams, Vice President, Market Intelligence Hastened by the pandemic, we know that communications, access to online services such as telemedicine, grocery delivery and audio-visual calls, and build-your-own entertainment collections (e.g., music, television,...
A Middle Market Playbook
By Melissa Andrews, President and CEO, LeadingAge Virginia In December 2017, LeadingAge Virginia convened a Cabinet with the charge of developing a community prototype(s) that successfully serves the mature middle market. The primary challenge to the Cabinet was, “How...
The Changing Face of Home Ownership
By Karen Adams, VP of Market Intelligence Home ownership and home values are key indicators of a market’s ability to afford retirement living communities, especially for those structured around entrance fees. As a result, the past 18 months have been viewed as a...
Which Senior Living Amenities Will Attract The Boomer Generation?
Guest article by Michael J. Martin, AIA, Partner, RLPS Architects As the senior living field continues to evolve to meet the incoming influx of boomers, a key question is, “What amenities will our communities need to offer to attract the boomer generation?” Will they...
Senior Living Design Alternatives to Evolve Beyond Pandemic Influences
From an operational perspective, 2020 and early 2021 were an “all hands on deck” endeavor for Life Plan Communities. As we are transitioning out of the COVID-19 pandemic, it is inspiring to see that many senior living providers are already thinking ahead to how they...
Increased Demand for Rental Senior Living and the Implications on Your Entrance Fee Organization
Guest article by Toby Shea, Partner, OnePoint Partners Just as they have in many other facets of their lives, younger members of the silent generation and older boomers want to do things differently in senior living. While the entrance-fee model has been the...
Senior Living & the Delta Variant: Our Advice for Marketing & Sales as the Pandemic Shifts—Again!
By Kate Leach, Senior Sales Advisor For a while, it looked like senior living marketing—and the rest of the world—was getting back to normal. Life Plan Communities were welcoming on-campus tours, events were occurring (albeit with smaller audiences), and communities...
Senior Living Trends: Smart Homes
Guest article by Keith Stewart, Chief Growth Officer, K4Connect Technology adoption and implementation continues to trend upward in senior living. It is no longer about amenities; it is about function that residents and community staff value and can depend on. The...
Characteristics of Effective Tech-Based Social Engagement Programs for Existing & Expanding Life Plan Communities
By Gwen Hardy and Cameron Honeycutt at Presbyterian Homes of Georgia In addition to all the science on the subject, we’re seeing firsthand the benefits of high-quality social engagement and interaction programs on our campuses. Especially during the COVID-19 pandemic,...