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Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
Learn how to grow from top sales counselor to effective sales manager in senior living—lead teams, manage priorities, and drive occupancy success.
Learn how to grow from top sales counselor to effective sales manager in senior living—lead teams, manage priorities, and drive occupancy success.
Guest article by Michael J. Martin, AIA, Partner, RLPS Architects As the senior living field continues to evolve to meet the incoming influx of boomers, a key question is, “What amenities will our communities need to offer to attract the boomer generation?” Will they...
From an operational perspective, 2020 and early 2021 were an “all hands on deck” endeavor for Life Plan Communities. As we are transitioning out of the COVID-19 pandemic, it is inspiring to see that many senior living providers are already thinking ahead to how they...
Guest article by Toby Shea, Partner, OnePoint Partners Just as they have in many other facets of their lives, younger members of the silent generation and older boomers want to do things differently in senior living. While the entrance-fee model has been the...
By Kate Leach, Senior Sales Advisor For a while, it looked like senior living marketing—and the rest of the world—was getting back to normal. Life Plan Communities were welcoming on-campus tours, events were occurring (albeit with smaller audiences), and communities...
Guest article by Keith Stewart, Chief Growth Officer, K4Connect Technology adoption and implementation continues to trend upward in senior living. It is no longer about amenities; it is about function that residents and community staff value and can depend on. The...
By Gwen Hardy and Cameron Honeycutt at Presbyterian Homes of Georgia In addition to all the science on the subject, we’re seeing firsthand the benefits of high-quality social engagement and interaction programs on our campuses. Especially during the COVID-19 pandemic,...
By John Franklin, Founder & Principal, Pearl Creek Advisors As Life Plan Communities talk about providing residents and prospects the opportunity to live their best lives, we’re seeing the discussion shift a bit. Rather than focusing on the amenities and...
Guest article by Lisa Hoffman, Executive Director, Pathstones by Phoebe; and Amanda Young, Director, BeWell @ Home The United States has a greater number of individuals older than 65 years old than ever before, with the fastest-growing segment being the 85-and-older...
By Karen Adams, Vice President of Market Intelligence Perhaps nothing in recent memory has accelerated a change in the lifestyles and preferences of older adults more than the COVID-19 pandemic. Now that we’re in a new (and hopefully final) phase of the virus’s grasp...
