Learn how to grow from top sales counselor to effective sales manager in senior living—lead teams, manage priorities, and drive occupancy success.
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How to Grow into a Great Sales Manager in Senior Living
Learn how to grow from top sales counselor to effective sales manager in senior living—lead teams, manage priorities, and drive occupancy success.
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Employer Microsites: Smarter Recruitment for Hard-to-Fill Positions
Employer microsites help senior living organizations attract and retain top talent. Learn how targeted recruitment sites improve user experience, boost conversions, and reduce turnover costs.
Employer Microsites: Smarter Recruitment for Hard-to-Fill Positions
Employer microsites help senior living organizations attract and retain top talent. Learn how targeted recruitment sites improve user experience, boost conversions, and reduce turnover costs.
Build Your Workforce by Strategy, Not By Chance: It’s Time to Attract and Retain Staff That Match Your Culture and Vision
Competition for talent in the senior living world is as vast as the full marketplace, where job seekers are asking themselves, “what can I gain by working here?” It’s this question that holds the key to a Life Plan Community’s recruitment success.
Build Your Workforce by Strategy, Not By Chance: It’s Time to Attract and Retain Staff That Match Your Culture and Vision
Competition for talent in the senior living world is as vast as the full marketplace, where job seekers are asking themselves, “what can I gain by working here?” It’s this question that holds the key to a Life Plan Community’s recruitment success.
Increased Demand for Rental Senior Living and the Implications on Your Entrance Fee Organization
Guest article by Toby Shea, Partner, OnePoint Partners Just as they have in many other facets of their lives, younger members of the silent generation and older boomers want to do things differently in senior living. While the entrance-fee model has been the...
Senior Living & the Delta Variant: Our Advice for Marketing & Sales as the Pandemic Shifts—Again!
By Kate Leach, Senior Sales Advisor For a while, it looked like senior living marketing—and the rest of the world—was getting back to normal. Life Plan Communities were welcoming on-campus tours, events were occurring (albeit with smaller audiences), and communities...
Senior Living Trends: Smart Homes
Guest article by Keith Stewart, Chief Growth Officer, K4Connect Technology adoption and implementation continues to trend upward in senior living. It is no longer about amenities; it is about function that residents and community staff value and can depend on. The...
Characteristics of Effective Tech-Based Social Engagement Programs for Existing & Expanding Life Plan Communities
By Gwen Hardy and Cameron Honeycutt at Presbyterian Homes of Georgia In addition to all the science on the subject, we’re seeing firsthand the benefits of high-quality social engagement and interaction programs on our campuses. Especially during the COVID-19 pandemic,...
3 Ways Life Plan Communities Can Foster Genuine Social Interaction to Enhance the Lives of Residents
By John Franklin, Founder & Principal, Pearl Creek Advisors As Life Plan Communities talk about providing residents and prospects the opportunity to live their best lives, we’re seeing the discussion shift a bit. Rather than focusing on the amenities and...
The Future of Continuing Care at Home Programs
Guest article by Lisa Hoffman, Executive Director, Pathstones by Phoebe; and Amanda Young, Director, BeWell @ Home The United States has a greater number of individuals older than 65 years old than ever before, with the fastest-growing segment being the 85-and-older...
Pay Attention to These 3 Health & Wellness Senior Living Trends as Consumer Preferences Continue to Shift
By Karen Adams, Vice President of Market Intelligence Perhaps nothing in recent memory has accelerated a change in the lifestyles and preferences of older adults more than the COVID-19 pandemic. Now that we’re in a new (and hopefully final) phase of the virus’s grasp...
The Momentum Behind Not-for-Profit Sponsorship Transitions
Guest article by Stephen Johnson, Managing Director, Senior Living Finance, Ziegler We know that across the past decade, more than 900 not-for-profit senior living communities have changed hands. This includes not-for-profit senior living mergers, acquisitions and...
Joint Ventures & Partnerships to Advance Growth Opportunities
Guest article by Lisa McCracken, Director, Senior Living Research and Development, Ziegler The 2020 LeadingAge Ziegler 200 publication reported that 34% of the largest not-for-profit senior living and care organizations are in a formal joint venture of some kind. The...