Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
The Leaders’ Board
Never miss out on our latest blog updates! Subscribe to The Leaders’ Board and also get exclusive white papers, senior living insights and priority access to our webinars and events!
We promise never to spam you or sell your information.
Latest Post
Why Traditional Lead Generation Is Falling Short—And What’s Working Now
Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.
More Insights
Staying Ahead in Digital Marketing: Navigating the Rapidly Changing Landscape in Senior Living
Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.
Staying Ahead in Digital Marketing: Navigating the Rapidly Changing Landscape in Senior Living
Explore digital marketing strategies for senior living communities, including SEO, short-form video, AI-driven search, and navigating Google algorithm changes to boost lead generation.
REAL ESTATE MARKET UPDATE: SECOND QUARTER OF 2025
As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...
REAL ESTATE MARKET UPDATE: SECOND QUARTER OF 2025
As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...
Pay Attention to These 3 Health & Wellness Senior Living Trends as Consumer Preferences Continue to Shift
By Karen Adams, Vice President of Market Intelligence Perhaps nothing in recent memory has accelerated a change in the lifestyles and preferences of older adults more than the COVID-19 pandemic. Now that we’re in a new (and hopefully final) phase of the virus’s grasp...
The Momentum Behind Not-for-Profit Sponsorship Transitions
Guest article by Stephen Johnson, Managing Director, Senior Living Finance, Ziegler We know that across the past decade, more than 900 not-for-profit senior living communities have changed hands. This includes not-for-profit senior living mergers, acquisitions and...
Joint Ventures & Partnerships to Advance Growth Opportunities
Guest article by Lisa McCracken, Director, Senior Living Research and Development, Ziegler The 2020 LeadingAge Ziegler 200 publication reported that 34% of the largest not-for-profit senior living and care organizations are in a formal joint venture of some kind. The...
In Search of the Fountain of Youth
How fully integrated health and wellness programs can be a key differentiator for Life Plan Communities Guest article by Tom Mann, Vice President of Sales & Marketing at Moorings Park — This article is a supplement for our webinar, “Integrated Wellness and...
The Changing Face of Long-Term Care
Guest article by Mike Kivov, Partner at OnePoint Partners --- This article is a primer and supplement for our upcoming webinar, "Integrated Wellness and Prevention: Repositioning Life Plan Communities to Provide What Consumers Really Want," on Thursday, August 5....
Are Autonomous Vehicles in Your Life Plan Community’s Future?
By Karen Adams, VP of Market Intelligence Self-driving or autonomous vehicles, which could extend independence for older people beyond when they might otherwise need to stop driving, could offer a great deal of convenience to both residents and community operators....
Culture: The Only Way to Fill Your Buildings
Guest article by Denise Boudreau-Scott, President at Drive We’ll call her “Nancy from HR.” There’s one in every organization . . . oftentimes ignored, frequently thought of as a kook. Her musings about organizational culture being the crux of the problem when it comes...
Crafting A Senior Living Marketing Budget? Read This Before Beginning.
By Amy Brodie, Vice President of Client Services Life Plan Communities everywhere are approaching budget season, and this one will perhaps be like no other. In light of the tremendous level of change we have seen over the past 18 months, it is no surprise that every...
Why Your Senior Living Marketing Budget Needs A Second Look (And 3 Keys To A Refreshed Budgeting Approach)
By Lisa Pearre, Principal and Chief Client Services Officer In the wake of the past 18 months, wouldn’t it seem silly for any senior living organization to approach things the way it had before? This is the thought that inspired our webinar, “Approach Your Marketing...