Explore the latest data & analysis on the 2025 housing market. Understand the opportunities and risks for buyers and sellers.
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Real Estate Market Update: End of 2024 Updates and Projections for 2025
Explore the latest data & analysis on the 2025 housing market. Understand the opportunities and risks for buyers and sellers.
More Insights
Making Growth Happen in 2025: Financial Strategies for Sustainable Growth
Is your nonprofit ready for sustainable growth? Discover key strategies for long-term planning, financial stability, and expanding your mission.
Making Growth Happen in 2025: Financial Strategies for Sustainable Growth
Is your nonprofit ready for sustainable growth? Discover key strategies for long-term planning, financial stability, and expanding your mission.
Integrated Marketing: Promoting Growth for Life Plan Communities
Discover how integrated marketing drives growth for Life Plan Communities with personalized cohesive strategies.
Integrated Marketing: Promoting Growth for Life Plan Communities
Discover how integrated marketing drives growth for Life Plan Communities with personalized cohesive strategies.
Why Your Senior Living Marketing Budget Needs A Second Look (And 3 Keys To A Refreshed Budgeting Approach)
By Lisa Pearre, Principal and Chief Client Services Officer In the wake of the past 18 months, wouldn’t it seem silly for any senior living organization to approach things the way it had before? This is the thought that inspired our webinar, “Approach Your Marketing...
Tapping into Pent-Up Demand for Senior Living
Marketing During COVID-19: Spring 2021 Update By Lisa Pearre, Principal and Chief Client Services Officer, and Amy Brodie, Vice President of Client Services After more than a year of locking down, masking up and hoping to navigate as few virus cases as possible,...
Strategic Planning for Higher Levels of Care in the Shadow of a Pandemic
Guest article by Brad Paulis, ASA, FCA, MAAA, Partner; and Chris Borcik, FSA, FCA, MAAA, Principal, at Continuing Care Actuaries Much of 2020 and early 2021 was a constant struggle of assessing the latest information and reacting as quickly as possible to answer the...
Do I Stay or Do I Leave? Using Data Science to Decrease Employee Turnover in Senior Living
Guest article by Dr. Jacquelyn Kung, CEO, Activated Insights COVID-19 has exacerbated our industry's employee turnover challenges. As annual employee turnover averages a staggering 80 percent across U.S. senior living operators (up from 65 percent before COVID), we...
Five Priorities When Preparing to Start a Master Plan
Guest article by Melissa Pritchard, Managing Principal, SFCS Architects At SFCS, we are encouraged to see that many senior living communities are looking to the future again by beginning master planning. Master planning is more critical for our communities and our...
Why Master Planning Is More Important Now Than Ever Before
By Tad Melton, Managing Director, Ziegler For many senior living organizations, the past year has brought more change than we have ever seen in a single year. So many trends have been playing out so fast around us for quite some time now, and the pandemic only...
4 Innovative Financing Strategies for Life Plan Communities to Create Operational Cashflow During COVID-19
By Melissa Messina, SVP at HJ Sims With how unpredictable the last year has been, it would be foolish to believe that we can reasonably predict what will happen in the next five years as it relates to Life Plan Community financing and capital markets as a whole....
The Future of Continuing Care Contracts: Which Will Become The Predominate Choice?
Guest article by A.V. Powell, ASA, MAAA, Founder and Chief Strategy Officer; and Molly Shaw, ASA, MAAA, Chief Actuarial Officer of A.V. Powell & Associates Whether a start-up or campus expansion, communities are evolving to offer a wider variety of services,...
How One Senior Living Provider Used Consumer Research To Overcome Challenges And Amplify Successes With Its Expansion
By John Cowan, Executive Director, & Jeanne LaRoe, Marketing Director at Givens Estates Throughout the more than four decades that Givens Estates has served seniors in the Asheville, North Carolina, market, our offerings have evolved markedly. Over time, and as...