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If there’s one thing I know for sure, it’s that marketing strategies and tools will always evolve in the senior living field. With more than 25 years of marketing experience, I’ve also learned there’s no universal formula for reaching your goals or finding success....
If there’s one thing I know for sure, it’s that marketing strategies and tools will always evolve in the senior living field. With more than 25 years of marketing experience, I’ve also learned there’s no universal formula for reaching...
Dive into the latest October 2024 real estate market data, analyzing home resale values, inventory, and interest rate fluctuations to assess market trends.
Dive into the latest October 2024 real estate market data, analyzing home resale values, inventory, and interest rate fluctuations to assess market trends.
Explore the benefits of content marketing for senior living. Learn how to balance quality and quantity to drive engagement, build trust and generate leads.
Explore the benefits of content marketing for senior living. Learn how to balance quality and quantity to drive engagement, build trust and generate leads.
Guest article by A.V. Powell, ASA, MAAA, Founder and Chief Strategy Officer; and Molly Shaw, ASA, MAAA, Chief Actuarial Officer of A.V. Powell & Associates Whether a start-up or campus expansion, communities are evolving to offer a wider variety of services,...
By John Cowan, Executive Director, & Jeanne LaRoe, Marketing Director at Givens Estates Throughout the more than four decades that Givens Estates has served seniors in the Asheville, North Carolina, market, our offerings have evolved markedly. Over time, and as...
By Karen Adams, VP of Market Intelligence Through our work with various mission-oriented senior living organizations, we have been brought into many master planning processes and discussions. From what we’ve witnessed when organizations lay out the next era of...
By Kevin McLeod, President & CEO of Carolina Meadows and Ben Unkle, President & CEO of Westminster-Canterbury on Chesapeake Bay Distinct from home- and community-based services (HCBS), another leading-edge way that Life Plan Communities have been broadening...
By Nancy King, President of Senior Options; and Ben Unkle, President & CEO of Westminster-Canterbury on Chesapeake Bay As mission-driven and not-for-profit senior living providers have had to weather the challenges of the last year, many Life Plan Communities are...
Our colleagues at Moseley Architects recently shared with us an insightful panel discussion about the evolution of senior living designs, including where their team thinks the sector is headed in terms of technology, social elements, living spaces, outside influences...
By Rob Love, President & CEO As a strategic advisor and marketing partner, one of the most common needs we hear from Life Plan Communities is to broaden revenue sources. With the shock of COVID-19 still reverberating throughout the senior living sector,...
By Karen Adams, Vice President of Market Intelligence Better data, better insights Love & Company has always relied on analytics and employed data-based decision-making so improved data are important to us, particularly as we measure unmet demand for senior living...
By Joan Kelly-Kincade, Senior Sales Advisor This blog is a supplement to our recent webinar, “Marketing And Sales in 2021: The Path to Rebuilding and Sustaining Census.” We encourage you to watch the recording of the session to gain the full spectrum of insights that...
