Discover why the future of senior living lies in Longevity Communities, science-driven and joyful environments designed to help older adults live healthier, happier, longer lives.
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Latest Post
Creating the Community of the Future: From Senior Living to Longevity Communities
Discover why the future of senior living lies in Longevity Communities, science-driven and joyful environments designed to help older adults live healthier, happier, longer lives.
More Insights
The Intersection of AI and Relationships in Senior Living
Explore how AI and human connection intersect in senior living. Learn how personalized digital journeys, decision-support tools and meaningful content can strengthen relationships with prospects in 2026 and beyond.
The Intersection of AI and Relationships in Senior Living
Explore how AI and human connection intersect in senior living. Learn how personalized digital journeys, decision-support tools and meaningful content can strengthen relationships with prospects in 2026 and beyond.
Embracing Adaptive Readiness at the C-Suite Level: Why Your Community Needs a “Testing Budget”
Learn why Life Plan Communities need a dedicated testing budget in 2026 and how adaptive readiness, AI innovation and pilot projects can strengthen your marketing strategy.
Embracing Adaptive Readiness at the C-Suite Level: Why Your Community Needs a “Testing Budget”
Learn why Life Plan Communities need a dedicated testing budget in 2026 and how adaptive readiness, AI innovation and pilot projects can strengthen your marketing strategy.
“Houston, We Have a Problem.” How to Use Appreciative Inquiry to Overcome Sales Challenges
By Joan Kelly-Kincade, Strategic Sales Advisor Remember that line from the movie Apollo 13? “Houston, we have a problem.” The engineers at NASA had to figure out what to do to help in an emergency using only the resources already available to astronauts in space. The...
Adopt a Growth Mindset to Enhance Sales Success
By Joan Kelly-Kincade, Strategic Sales Advisor Imagine knowing a secret that contributes to sales success even as everything around you continues to change. Wouldn’t that be a game-changer? Full transparency: This month’s topic is not the secret sauce. But it can...
Connecting with Prospects and Thinking Forward Together
Let’s admit it: we wish our sales process was simpler. And yet, each prospect’s journey is itself a complex and often thorny process. There is no way to simplify a process with the potential to change a person’s life. It is much better to work with our prospects to...
5 Keys to Reaching Today’s Senior Living Prospects via Podcasts, Streaming and More
One of the most common pieces of sales and marketing guidance that we share with our Life Plan Community partners is to meet prospects where they are. It’s advice that we provided early in 2021 while prospects sought safety and security; and it’s advice we shared last...
Using Technology to Improve the Employee Experience
By Peter Corless, EVP of Enterprise Development, OnShift For as long as I’ve been involved in the senior living field, I’ve seen workforce challenges. Over the years, there have been ebbs and flows, but COVID-19 exacerbated many of the pre-existing issues and placed...
Enhance Your Recruiting by Building a Strong Employer Brand
By Dana Pyles, Vice President of Client Experience, Love & Company When senior living communities focus on branding, the natural tendency is to think about how they appeal to their prospective residents, and how they are distinctly positioned relative to their...
Community Culture: Your Key to Solving Staffing Challenges
By Denise Boudreau, President, Drive Staffing and workforce issues are certainly among the most important challenges facing senior living organizations today. Yet some communities aren’t nearly as affected as others. I have friends in the field who have said to me, “I...
MARKET ANALYSIS DESIGN: KEY FACTORS TO CONSIDER
Beginnings are important. In life and in project planning, they set the stage for everything that comes after. Whether for new development, an expansion or repositioning a community, project planning should always start with a detailed look at your market. Some...
CEO Action Plans for 2022 – Part 3: Laying the Foundation for Growth
During C-suite discussions between our CEO Rob Love, Anne Doyle of Lasell Village, Doug Feller of Village On The Isle and Mike Rambarose of Whitney Center, the word “growth” came up frequently. See how senior living providers are laying the foundation for success in the future.