Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.
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Three Emerging Trends Shaping Life Plan Community Marketing in 2026 and Beyond
Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.
More Insights
Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
REAL ESTATE MARKET UPDATE: THIRD QUARTER OF 2025
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
REAL ESTATE MARKET UPDATE: THIRD QUARTER OF 2025
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
5 Keys to Reaching Today’s Senior Living Prospects via Podcasts, Streaming and More
One of the most common pieces of sales and marketing guidance that we share with our Life Plan Community partners is to meet prospects where they are. It’s advice that we provided early in 2021 while prospects sought safety and security; and it’s advice we shared last...
Using Technology to Improve the Employee Experience
By Peter Corless, EVP of Enterprise Development, OnShift For as long as I’ve been involved in the senior living field, I’ve seen workforce challenges. Over the years, there have been ebbs and flows, but COVID-19 exacerbated many of the pre-existing issues and placed...
Enhance Your Recruiting by Building a Strong Employer Brand
By Dana Pyles, Vice President of Client Experience, Love & Company When senior living communities focus on branding, the natural tendency is to think about how they appeal to their prospective residents, and how they are distinctly positioned relative to their...
Community Culture: Your Key to Solving Staffing Challenges
By Denise Boudreau, President, Drive Staffing and workforce issues are certainly among the most important challenges facing senior living organizations today. Yet some communities aren’t nearly as affected as others. I have friends in the field who have said to me, “I...
MARKET ANALYSIS DESIGN: KEY FACTORS TO CONSIDER
Beginnings are important. In life and in project planning, they set the stage for everything that comes after. Whether for new development, an expansion or repositioning a community, project planning should always start with a detailed look at your market. Some...
CEO Action Plans for 2022 – Part 3: Laying the Foundation for Growth
During C-suite discussions between our CEO Rob Love, Anne Doyle of Lasell Village, Doug Feller of Village On The Isle and Mike Rambarose of Whitney Center, the word “growth” came up frequently. See how senior living providers are laying the foundation for success in the future.
Market Analysis Design: Key Factors to Consider
In a recent Sunday mass that I attended, the priest began by saying that “Beginnings are very important. They set the stage for everything that comes after.” It struck me how true this is in the world of project planning, whether for new development, for an expansion...
Before the Beyond: Understanding Seniors’ Changing Media Habits
Many credit the pandemic with the increased adoption of technology, but experts say the shift in seniors’ media habits started well before then. See what the panelists of our next webinar have to say about current trends and how senior living providers can plan for them.
CEO Action Plans for 2022 – Part 2: Tactics to Increase Staffing
Our president/CEO, Rob Love, recently had the pleasure to speak with friends who are CEOs of Life Plan Communities—Danny Sanford of Still Hopes, Doug Feller of Village On The Isle and Mike Rambarose of Whitney Center. As they talked about their top goals for 2022 and how they plan to achieve them, they all agreed that a re-evaluation of staffing and recruitment practices was necessary.