Struggling with senior living occupancy? Learn how a community got “unstuck” by refocusing sales teams, improving follow-up and transforming perception to drive real results.
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Latest Post
How I Got My Sales Momentum Unstuck: The Human Side of Census Improvement
Struggling with senior living occupancy? Learn how a community got “unstuck” by refocusing sales teams, improving follow-up and transforming perception to drive real results.
More Insights
Why Life Plan Community Entrance Fees Are Falling Behind
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
Why Life Plan Community Entrance Fees Are Falling Behind
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
If Your IL Census Is Not 97%, You’re Leaving Money On The Table
Learn how increasing independent living occupancy to 97% can generate significant revenue and long-term growth capital for Life Plan Communities.
If Your IL Census Is Not 97%, You’re Leaving Money On The Table
Learn how increasing independent living occupancy to 97% can generate significant revenue and long-term growth capital for Life Plan Communities.
What’s Really Happening in the Real Estate Market? And how will it affect senior living sales?
So far in 2023, home resale values have remained at historic high levels despite continuing increases in interest rates.
Are You Only Serving Good Food?
To stay competitive, senior living must evolve dining programs to adapt to new expectations with branding, efficiency, technology and safety.
Senior Living Design Trends—Visions for the Future
A survey of innovative trends to envision the future of senior living. Curated spaces, dynamic dining, intergenerational inclusion & more offer untapped potential.
Westminster Canterbury Richmond Kept Its Foot on the Gas to Ensure Occupancy While Preselling an Expansion
Our August webinar demonstrates how our partnership approach helped a community maintain existing occupancy while successfully preselling an expansion during a pandemic.
Set the Bar High for Your Sales and Marketing Firm … and for Yourself.
When you partner with a sales and marketing firm to help with occupancy, training, lead generation or branding, set the bar high to ensure that you get the results you need.
The Business Case for Intergenerational Living and Learning Communities
Reimagining senior housing and higher education, intergenerational campuses offer synergy, purposeful living and positive change. Opportunity abounds.
St. James Place Succeeds with New Sales Strategies and Reinvigorated Lead Generation
Our August webinar demonstrates how our partnership approach helped a community recharge its lead generation and sales efforts, leading to a significant increase in occupancy.
Lessons From a Wellness Leader: At Meadowood, Wellness Becomes a Powerful Competitive Differentiator
To truly meet the wellness needs and expectations of today’s and tomorrow’s prospective residents, community wellness programs need to go well beyond offering strong fitness programs.
Lessons From a Wellness Leader: At John Knox Village, Excellence in Life Enrichment Leads to Strong Census and High Engagement
To truly meet the wellness needs and expectations of today’s and tomorrow’s prospective residents, community wellness programs need to go well beyond offering strong fitness programs.