Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
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Latest Post
Rethinking Expansion: How I Used In-Market Data to Build Smarter, Not Bigger
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
More Insights
How to Practice Strategic Visual Storytelling: Four Keys to Success
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
How to Practice Strategic Visual Storytelling: Four Keys to Success
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
How Visual Storytelling Engages and Attracts New Residents
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
How Visual Storytelling Engages and Attracts New Residents
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
Developing the Life Plan Community of the Future
If you missed the LeadingAge conference in Denver, Rob Love shares the main ideas about developing the Life Plan Community of the future, a panel discussion with Rob Love, Mark Beggs, Amy Castleberry, Brenda Schreiber, Toby Shea, and Margaret Yu.
Three Staffing Strategies, Plus One Revenue Strategy to Pay for Them
Rob’s Takeaways from the 2022 LeadingAge Conference in Denver By Rob Love, President/CEO Hats off to LeadingAge for another strong conference in 2022! The Mile High City was a great venue for this year’s event, and attendance seemed to rebound well from last year. As...
5 Forward-Thinking Takeaways From Ziegler’s 2022 SLFS Conference
By Rob Love, President/CEO Congratulations to Dan Hermann, Lisa McCracken, Kat Dymond and everyone involved with pulling together Ziegler’s 2022 Senior Living Finance and Strategy Conference held in mid-September at The Greenbrier in West Virginia. As always, it was...
Advancing the Sale with Digitally Generated Leads
Best practices and tactics for addressing the unique needs of digitally generated prospects By Ellen Stokes, VP of Marketing Innovation, and Genie Heer, Strategic Sales Advisor, Love & Company This is the third of a three-part series on digital marketing, with...
Creating Engagement: Guiding Senior Living Prospects Through the Customer Journey
Best practices and tactics for nurturing prospects using digital marketing techniques By Ellen Stokes, VP of Marketing Innovation, and Mike Guill, Digital Interactive and Content Marketing Director, Love & Company This is the second of a three-part series on...
Opening Gates: Inviting Senior Living Prospects to Begin the Customer Journey
Best practices and tactics for attracting qualified leads through digital marketing By Ellen Stokes, VP of Marketing Innovation, and Evan Brown, Media Director, Love & Company This is the first of a three-part series on digital marketing, with additional blogs...
Staying One Step Ahead: Planning for the Unexpected in Sales and Marketing
Believe it or not, it’s time to look ahead to sales and marketing planning for 2023. Early this year in our webinar, Marketing and Sales in 2022: Plan and Pivot Your Way to Intentional Success, we talked about key lessons we learned from 2021 that we needed to apply...
Market Insights Drive Highly Successful Expansion Presales
How a careful review of market and consumer information led to exceptional presales success for an expansion at Westminster Canterbury in Richmond, Virginia By Russell Gardner, Vice President and Chief Financial Officer, and Stacey Nannery, Vice President of Sales and...
Turning Market Insights Into Successful Presales
How Lutheran Services Carolinas used market data to dramatically exceed presales goals for a new waterfront community in Wilmington, North Carolina A unique opportunity About forty years ago, Lutheran Services Carolinas (LSC) was gifted 30 acres of waterfront land...