Discover how integrated marketing drives growth for Life Plan Communities with personalized cohesive strategies.
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Integrated Marketing: Promoting Growth for Life Plan Communities
Discover how integrated marketing drives growth for Life Plan Communities with personalized cohesive strategies.
More Insights
Making Growth Happen in 2025: How Investing in Your Board and Your Team Can Support Sustainable Growth
Learn how Lutheran Senior Services achieved 33% growth. Discover strategic planning, long-term vision, and data-driven success.
Making Growth Happen in 2025: How Investing in Your Board and Your Team Can Support Sustainable Growth
Learn how Lutheran Senior Services achieved 33% growth. Discover strategic planning, long-term vision, and data-driven success.
How Senior Living Providers Can Attract More Baby Boomers
Increase occupancy, resident satisfaction, and revenue with a scientifically validated cognitive improvement program. Transform your community today!
How Senior Living Providers Can Attract More Baby Boomers
Increase occupancy, resident satisfaction, and revenue with a scientifically validated cognitive improvement program. Transform your community today!
Senior Living Digital Marketing: Top Reasons Why Brand First Impressions and Integrity Matter
Brand first impressions are key in senior living digital marketing. Learn about the benefits of branding strategies to boost your community’s online presence.
“Houston, We Have a Problem.” How to Use Appreciative Inquiry to Overcome Sales Challenges
By Joan Kelly-Kincade, Strategic Sales Advisor Remember that line from the movie Apollo 13? “Houston, we have a problem.” The engineers at NASA had to figure out what to do to help in an emergency using only the resources already available to astronauts in space. The...
Adopt a Growth Mindset to Enhance Sales Success
By Joan Kelly-Kincade, Strategic Sales Advisor Imagine knowing a secret that contributes to sales success even as everything around you continues to change. Wouldn’t that be a game-changer? Full transparency: This month’s topic is not the secret sauce. But it can...
Connecting with Prospects and Thinking Forward Together
Let’s admit it: we wish our sales process was simpler. And yet, each prospect’s journey is itself a complex and often thorny process. There is no way to simplify a process with the potential to change a person’s life. It is much better to work with our prospects to...
5 Keys to Reaching Today’s Senior Living Prospects via Podcasts, Streaming and More
One of the most common pieces of sales and marketing guidance that we share with our Life Plan Community partners is to meet prospects where they are. It’s advice that we provided early in 2021 while prospects sought safety and security; and it’s advice we shared last...
Using Technology to Improve the Employee Experience
By Peter Corless, EVP of Enterprise Development, OnShift For as long as I’ve been involved in the senior living field, I’ve seen workforce challenges. Over the years, there have been ebbs and flows, but COVID-19 exacerbated many of the pre-existing issues and placed...
Enhance Your Recruiting by Building a Strong Employer Brand
By Dana Pyles, Vice President of Client Experience, Love & Company When senior living communities focus on branding, the natural tendency is to think about how they appeal to their prospective residents, and how they are distinctly positioned relative to their...
Community Culture: Your Key to Solving Staffing Challenges
By Denise Boudreau, President, Drive Staffing and workforce issues are certainly among the most important challenges facing senior living organizations today. Yet some communities aren’t nearly as affected as others. I have friends in the field who have said to me, “I...
MARKET ANALYSIS DESIGN: KEY FACTORS TO CONSIDER
Beginnings are important. In life and in project planning, they set the stage for everything that comes after. Whether for new development, an expansion or repositioning a community, project planning should always start with a detailed look at your market. Some...