Presented By:
Christopher Borcik, F.S.A., F.C.A., M.A.A.A., Continuing Care Actuaries
Jennifer Schwalm CPA, Baker Tilly
Rob Love, Love & Company
Using Actuarial Data to Drive Key Marketing and Operating Decisions
Countless senior living organizations are operating without understanding the true cost of the goods and services they provide. Worse yet, many are actually selling life care contracts at a loss! Does your sales and marketing team know which contract types generate the best margin for your community? Does your sales team get incentivized by the number of apartments sold per year or by revenue or margin generated? Does your operations team understand how age and health should impact contract offerings?
During this webinar, you’ll learn how actuarial data can drive your marketing and operations decisions to higher levels of success.
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