Lakeside – Community Microsite Click on images to see them in a larger view
Direct Mail – Groundbreaking
Lakeside at Waterman Village – Direct Mail 6x9 New Year- Groundbreaking Mailer6x9 Unveiling- Groundbreaking MailerResults: Response rate: 49/13,315 = .37% (Goal is .34% for DM)CPL: $16,017/49 = $327 (Goal is $500 CPL for DM)
Digital Campaigns – Info Kit & Appointment
Lakeside at Waterman Village – Landing Pages & Banner Ads Click on images to see them in a larger viewResults (Jan 2019-May 2020): CPL: Google Actual: $39.83; Facebook: $23.03. Total: $33.31 Goal: $150-$500 Click through rate: Google: 14.54%; Facebook: 4.4%...