Discover how single-site Life Plan Communities can avoid mergers by improving financial strength, leveraging technology, and enhancing resident experience.
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Latest Post
How Single Sites Can Avoid Having to Merge or Being Acquired by Larger Organizations
Discover how single-site Life Plan Communities can avoid mergers by improving financial strength, leveraging technology, and enhancing resident experience.
More Insights
Put Your Life Plan Community in a Financial Position to Grow—and Grow Innovatively
Discover practical steps Life Plan Communities can take to strengthen financial readiness and build a foundation for innovative, sustainable growth.
Put Your Life Plan Community in a Financial Position to Grow—and Grow Innovatively
Discover practical steps Life Plan Communities can take to strengthen financial readiness and build a foundation for innovative, sustainable growth.
Reimagining Senior Living: Citizenship Model Life Plan Communities
Discover how the Citizenship Model® is transforming senior living by empowering older adults with purpose, influence, and belonging in Life Plan Communities.
Reimagining Senior Living: Citizenship Model Life Plan Communities
Discover how the Citizenship Model® is transforming senior living by empowering older adults with purpose, influence, and belonging in Life Plan Communities.
University Retirement Communities (URCs): Five Imperatives for Senior Living Provider Success
Explore five key imperatives for creating successful University Retirement Communities—bridging senior living and academia to meet booming demand and enrich resident life.
Creating the Community of the Future: From Senior Living to Longevity Communities
Discover why the future of senior living lies in Longevity Communities, science-driven and joyful environments designed to help older adults live healthier, happier, longer lives.
The Intersection of AI and Relationships in Senior Living
Explore how AI and human connection intersect in senior living. Learn how personalized digital journeys, decision-support tools and meaningful content can strengthen relationships with prospects in 2026 and beyond.
Embracing Adaptive Readiness at the C-Suite Level: Why Your Community Needs a “Testing Budget”
Learn why Life Plan Communities need a dedicated testing budget in 2026 and how adaptive readiness, AI innovation and pilot projects can strengthen your marketing strategy.
Three Emerging Trends Shaping Life Plan Community Marketing in 2026 and Beyond
Life Plan Community marketing is shifting fast. Learn how AI personalization, voice search, and immersive media will shape senior living engagement from 2026–2030.
Looking Ahead: 5 Key Marketing Trends for Senior Living in 2026
When so much in marketing is changing at such a rapid pace, it can be very challenging to know which trends to adopt and when to stick to the fundamental truths about marketing to seniors.
REAL ESTATE MARKET UPDATE: THIRD QUARTER OF 2025
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
Digital Leads: Are You Overlooking a Hidden Gold Mine?
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
How to Grow into a Great Sales Manager in Senior Living
Learn how to grow from top sales counselor to effective sales manager in senior living—lead teams, manage priorities, and drive occupancy success.