by lovedigital | Sep 13, 2019 | Industry Trends
By Tom Mann, Chief Marketing Innovation Officer, Love & Company Your Life Plan Community has controlled your market for decades and you’ve maximized your campus’ building potential. Now what? The answer might be a satellite campus. The term widely used when a...
by lovedigital | May 28, 2019 | Healthcare Marketing, Market Research/Assessments
By Christine Carruthers, Vice President, Health Services Marketing Earlier this year, I went to the annual Argentum (formerly ALFA) conference, where I attended a session featuring a panel discussion about senior prospects, their adult children, and what they each...
by lovedigital | May 21, 2019 | Traditional Marketing/Branding
Choosing the right senior living advertising agency is an important decision and will be a key factor in the success of selling residences in your retirement community. So what questions should you be asking a senior living advertising agency before you hire them?...
by lovedigital | May 15, 2019 | Industry Trends, Social Media/Digital, Traditional Marketing/Branding
By Sarah Fleischer, Strategic Services Director There is no debate as to whether digital advertising needs to be a part of your total strategic mix. In 2017, digital advertising outspent TV advertising for the first time ever, making up about 41 percent of the market....
by lovedigital | Mar 1, 2019 | Industry Trends
By Tom Mann, Principal and Chief Marketing Innovation Officer On behalf of our LeadingAge clients, I went to the 2019 International Builders’ Show (IBS) looking for building trends. Interestingly, what I found was a show dominated by digital technology. And while...
by lovedigital | Dec 31, 2018 | Industry Trends
By Tom Mann, Principal The reasons for growth Watch the recording of our “The Reasons for Growth” webinar featuring experts from LeadingAge, HumanGood, and Asbury! We all know this chart… Credit: US Census and Ziegler … more than 76 million baby boomers...
by lovedigital | Dec 28, 2018 | Uncategorized
We did a lot of writing in 2018! Our Leaders’ Board blog covered all sorts of topics in the senior living field, including design, master planning, financing, market research, marketing tactics, trends, industry disruption and more. Here’s a list of our most popular...
by lovedigital | Dec 7, 2018 | Sales/Sales Training
How many of your management teams set your revenue budget by looking at last year’s sales goals and then bumping them up by some percentage (usually a stretch sales goal)? How many of you have set your sales goals with an eye towards the news of a housing market...
by lovedigital | Sep 20, 2018 | Market Research/Assessments
By Karen Adams, VP of Market Intelligence The competitive landscape of senior living has changed dramatically during the last two and a half decades with the rapid development of assisted living (AL) and the continued growth and repositioning of continuing care...
by lovedigital | Aug 28, 2018 | Uncategorized
A Son’s Perspective on Life Plan Communities At the age of 45, I found myself holding my 80-year old father’s hand as he lay in his hospital bed. The second youngest of six children, I had grown very close to my Dad after the passing away of my Mom. Our transformation...
by lovedigital | Aug 23, 2018 | Expansion/Startup
Getting ready to start the development planning process for a senior living project? Developing, marketing, selling, and operating a successful senior living project (active 55+, Life Plan Community, retirement community, continuing care retirement community, senior...
by lovedigital | Aug 21, 2018 | Industry Trends
The most frequently quoted statistics about life expectancy (American men born today can expect to live to 76.5 years, and women can expect to live 81.3 years) are misleading. For those in our fifties, we have already outlasted those who have passed away (they skewed...
by lovedigital | Aug 6, 2018 | Industry Trends
Ask any senior living leader what keeps him or her up at night, and you’ll quickly hear the words “staff recruitment and retention.” In a survey of CFOs by Ziegler, 80% of respondents said it was one of their top concerns for 2018. According to Argentum,...
by lovedigital | Jul 24, 2018 | Industry Trends
By Tom Mann, Principal The power of place When Steve Jobs was designing the headquarters for Pixar, he obsessed over every detail, including where the bathrooms would be placed. In his book, “The Innovators: How A Group of Hackers, Geniuses, and Geeks Created the...
by lovedigital | Jul 17, 2018 | Industry Trends
By Tom Mann, Principal Throughout the years, Love & Company has strived to provide senior living C-level executives with key industry insights and trends. In this five-part blog series, I will examine how some of the more progressive organizations are preparing...
by lovedigital | Jun 27, 2018 | Healthcare Marketing
Marketing healthcare living options is a complex undertaking because there are many audiences to reach. Each audience – assisted living and memory care prospects, adult children, long-term care prospects, rehab guests, and skilled nursing referral sources – needs a...
by lovedigital | May 25, 2018 | Expansion/Startup, Industry Trends, Sales/Sales Training
For many years, the sales centers of senior living communities and home builders have contained similar elements. Floor plans, site plans, architectural renderings and samples of flooring, cabinets and countertops have been available for prospects to view. Often, a...
by lovedigital | May 18, 2018 | Market Research/Assessments
Since the title of this blog leads with the term “anatomy,” it may be helpful to interchange “assessment” with “examination.” That interchange helps with the analogy of how we care for our personal health and how we take care of our business’ health. We have regular...
by lovedigital | Apr 20, 2018 | Sales/Sales Training
One of the most common ways companies across industries measure their customer service is to secret shop their representatives, whether over the phone or in person. Senior living communities also benefit by measuring the service they deliver to senior living shoppers...
by lovedigital | Mar 26, 2018 | Expansion/Startup, Sales/Sales Training
Like many of you who have had interviews for sales positions, you’d often get thrown a question like, “Sell me this pen.” And you had to demonstrate your sales skills to convince the interviewer that you could easily sell him his own pen. But, I think the better...
