Presented by:
Chris Carruthers, Vice President, Health Services Marketing
Rick Hunsicker, Vice President Sales Services- Western Division

Session Narrative

The competitive landscape for assisted living and memory care is becoming increasingly crowded. Successful healthcare organizations need to be proactive with their sales and marketing programs to not only stay competitive, but to survive and thrive, today and into the future. This webinar provides healthcare leadership with the information and understanding to justify, develop and implement a metrics-driven sales and marketing program typically reserved for the independent living realm. Chris and Rick will incorporate real-life case studies that demonstrate the critical role a proactive, metrics-driven sales and marketing program plays in the successful healthcare organization.

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