Webinar: Marketing’s Impact on Long-Term Planning

Nov 21, 2016 | Webinars

Presented by:
Rob Love, President, Love & Company
Lisa Pearre, Principal, Executive Vice President, Love & Company

Session Narrative

Forward-thinking CEOs demand more from their marketing teams than short-term results and revenue generation. The marketing function should play a key role in supporting a community’s long-term financial success. This webinar will outline key issues that a CEO, CFO and marketing leadership should address proactively and collaboratively, to avoid classic marketing pitfalls and keep the community viable and thriving into the future. Rob and Lisa will discuss how to address all of these key points within the marketing planning process, which also impacts the executive and financial planning processes.

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