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What Comes First in Senior Living Marketing?
What Comes First in Senior Living Marketing?

By Rick Hunsicker, Vice President, Sales Services This is an interesting question: What do you market first when trying to generate new prospects for your community? Historically, virtually all of the senior living marketing content has been about the benefits,...

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Stop worrying about SEO
Stop worrying about SEO

By Tom Mann, Principal, Executive Vice President The Importance of Words and Wellness Directors Words are powerful. Many years ago I wrote a blog titled, “Death of the Continuing Care Retirement Community” which was focused on the importance of the words we use or...

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What’s Your Community’s Digital Marketing Plan?
What’s Your Community’s Digital Marketing Plan?

By Tom Mann, Principal, Executive Vice President Websites, inbound marketing, micro-targeting, social media, blogs and PR -- the evolution of marketing for retirement communities has begun. This blog will discuss how using these tools in harmony can lead to increased...

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