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What do senior housing prospects want? By Tom Mann, Principal, Executive Vice President In Part II of Senior Housing Trends, we’re going to review how residents’ needs are changing. From moving out of their houses, to choosing contracts, to picking the right product,...
By Tom Mann, Principal, Executive Vice President, Strategic Marketing Services With the senior living industry rapidly changing, it’s important for your retirement community to anticipate the changes, and be prepared for what’s to come. In this multi-part series,...
By Kayla Murphy, PR & Integrated Media Manager Your page views are up. Your bounce rate is down. These and several other notifications might be alerting you of your website’s performance, but do you know what each update represents? Let’s review. Below is a list...
By Susan Dolton, Vice President, Sales Services "One cannot think well, love well, sleep well, if one has not dined well." -Virginia Woolf Dining well and creating venues that appeal to a variety of age groups and interests was the focus of a session I attended at the...
By Tom Mann, Principal, Executive Vice President Websites, inbound marketing, micro-targeting, social media, blogs and PR -- the evolution of marketing for retirement communities has begun. This blog will discuss how using these tools in harmony can lead to increased...
This year’s LeadingAge education session offerings included several opportunities to see how the senior market is evolving its approach to branding (no pun intended given LeadingAge’s Nashville cowpoke scene), all with an eye toward the ultimate goal of audience...
By Rob Love, President and CEO It happens over and over: Love & Company is called in to help a community overcome a census challenge, and we find that the community has not kept up with the times. Residence and amenity areas are tired with out-of-date finishes,...
