Karen Adams

Vice President, Market Intelligence

Karen leads the market intelligence team, a team that lays the groundwork for a community’s development team (including the architect, financial analyst, builder, etc.), by putting together a master plan that will enable a community to reposition itself to compete effectively, expand, or both. For startup communities, our team develops a detailed understanding of a market, a piece of the puzzle that’s required to create an appropriate positioning strategy and plan for a new community. A nationally known leader in senior living research, Karen had cofounded Gerontological Services, Inc. (GSI) in 1982, which offered research, planning, development and finance services, for all senior living and health services, products and programs. As cofounder, she played a key role in every aspect of the operation. She was also a member of a national Demand Task Force, an organization consisting of about 15 firms tasked with market research, and was a member of the California LeadingAge Planning Committee, which monitors and advises on the strategic plan for the organization. Karen also served as vice president of the AAHAA development Corporation, a subsidiary of AAHSA, for eight years.

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