Dan Rexford

Vice President, Marketing Innovation

Dan’s exceptional track record of creating and executing powerful sales and marketing plans to drive growth is an invaluable resource for clients’ leadership teams. In 18 years as vice president and executive vice president of sales and marketing for Erickson Retirement Communities, he saw annual revenues increase nearly 10 times over, with a sales rate that was consistently four times the industry average. Throughout his career, Dan has cost effectively inspired at least 30,000 people to move to date. He has led highly successful teams in rental and life plan communities as well as CCRCs, acquiring a wealth of experience in raising capital, analyzing sites, due diligence, operations and development. He is adept at building high-performance teams and developing efficient, effective action plans that yield impressive results.

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