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Traditional Marketing/Branding
The Principle of Social Proof
The Principle of Social Proof

By Tom Mann, Principal, Executive Vice President We continue to discuss the Principles of Influence and how they relate to selling to seniors. Thus far, we have covered three of the six – Consistency, Likability, and Authority. Today, we’ll be covering The Principle...

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What Comes First in Senior Living Marketing?
What Comes First in Senior Living Marketing?

By Rick Hunsicker, Vice President, Sales Services This is an interesting question: What do you market first when trying to generate new prospects for your community? Historically, virtually all of the senior living marketing content has been about the benefits,...

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The Future of Marketing Retirement Communities?
The Future of Marketing Retirement Communities?

By Tom Mann, Principal, Executive Vice President Editor's Note: This blog originally was posted in our Mature Market Experts blog which we are now migrating to this current site. I recently attended an excellent LeadingAge Florida seminar on marketing retirement...

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Grab the Attention of Your Local Television News Stations
Grab the Attention of Your Local Television News Stations

By Wallis Shamieh, PR and Integrated Media Assistant Whether or not we’d like to admit it, we, as Americans, love watching TV. Whether you are a network news connoisseur, a nighttime television junkie, shopping channel addict, or a crime scene series enthusiast, we...

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The Secret to Successful Media Pitches
The Secret to Successful Media Pitches

By Wallis Shamieh, PR and Integrated Media Assistant There’s a lot of noise out there in the world of media. Editors, journalists and bloggers receive hundreds of email pitches a day, all from organizations that are yelling for their attention. So how do you make a...

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Are You Focusing on Quality PR Stories?
Are You Focusing on Quality PR Stories?

By Wallis Shamieh, PR & Integrated Media Assistant When we think of seniors, many of us are reminded of all the accomplishments and achievements they have made throughout their lives. Whether they have written novels, served bravely in wars, had successful...

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Finding Your Authentic Brand
Finding Your Authentic Brand

By Tyler Sprecher, Executive Vice President, Creative & Brand Strategy The topic of Authentic Brands seemed quite appropriate, and jumped off the page, as I reviewed the upcoming LeadingAge education session topics, particularly given my role as executive vice...

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