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Traditional Marketing/Branding
Tapping into Pent-Up Demand for Senior Living
Tapping into Pent-Up Demand for Senior Living

Marketing During COVID-19: Spring 2021 Update By Lisa Pearre, Principal and Chief Client Services Officer, and Amy Brodie, Vice President of Client Services  After more than a year of locking down, masking up and hoping to navigate as few virus cases as possible,...

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The Best Senior Living Marketing Tips – Part 3
The Best Senior Living Marketing Tips – Part 3

By Dan Rexford, Vice President of Marketing Innovation Every senior living marketing and sales tip is really just another way to make your prospect feel special. After all, marketing at its core is relationship building. Today, we’ll cover ten more ways to nurture...

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The Best Senior Living Marketing Tips – Part 2
The Best Senior Living Marketing Tips – Part 2

By Dan Rexford, Vice President of Marketing Innovation As a senior living marketing consultant, a Life Plan Community’s CEO very often will ask for a definitive answer as to why the retirement community’s occupancy is not where it should be. Unfortunately, in my...

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The Best Senior Living Marketing Tips – Part 1
The Best Senior Living Marketing Tips – Part 1

By Dan Rexford, Vice President of Marketing Innovation I often have senior living salespeople ask me, “What are the best senior living marketing tips?” Senior living is a complex business whether your organization calls itself a retirement community, Active 55+, Life...

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How to Brand for Blue Sky Communities
How to Brand for Blue Sky Communities

By Tyler Sprecher, Principal Branding for blue sky communities follows a similar branding or brand refresh process to that of an existing community, but obviously starts with much more of a blank slate. This can manifest itself as both a negative and a positive when...

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Is “Senior” Going Boom?!
Is “Senior” Going Boom?!

“The times they are a-changin’,” penned 76-year-old Bob Dylan in the l960s. Interestingly, that’s a very pertinent observation about senior living’s up-and-coming independent living target audience—it’s a-changin’ in oh so many ways. If you’re hoping to entice a...

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Love & Company