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By Hayley Gurtler, Media Manager If you’ve ever turned on the TV, flipped through a magazine or even just took a stroll through a city center, you likely understand the power of advertisements. And, if you’ve ever used the Internet to search for something, you are...
Online reviews are an important and inevitable aspect of any community's digital presence today. Learn how to combat negative reviews and encourage positive reviews in this week's Leaders' Board podcast. Listen to Love & Company’s latest podcast or read the...
Crisis communication plans are essential for today’s senior living communities. Listen to Love & Company’s latest podcast or read the transcription below! Chris Carruthers, VP of Health Services Marketing discusses crisis communications with Kayla Caw, PR and...
By Emma Ward, IMS Specialist With National Selfie Day and World Social Media Day both falling in June, it raises a question about the influence of social media in our daily lives—and more specifically how social media use among older adults is changing the senior...
What are the best ideas to emphasize when marketing retirement communities? A good place to start is with three very valuable words: Inform * Involve * and Inspire. If you can accomplish those three goals with any marketing piece you create for your retirement...
By Hayley Gurtler, Media Manager Are your squeeze pages and digital marketing campaigns providing value to prospective residents? A/B testing is a simple way to measure the value of your digital campaigns, and get the most out of your digital marketing efforts. A/B...
By Hayley Gurtler, Media Manager Take a moment to recall your last Google search. What did you search for? You were most likely searching for an answer to your question, or for a solution to your problem—you were looking for information,resources, a product or a...
By Hayley Gurtler, Media Manager A digital advertiser is like a performer that spins plates in the air; you have to be able to focus on multiple components at once without missing a beat, or the entire operation can come crashing down. Digital advertising involves...
By Wallis Shamieh, PR & Integrated Media Specialist Social media has become an integral part of our daily lives. While we log on to catch up with family and friends or see what the latest trending topic is, the truth is that we are also viewing many...
By Kayla Caw, PR & Integrated Media Manager A reporter calls and asks about rumors of embezzlement by a member of your leadership team. The relative of a resident publishes a series of online posts vilifying the care your community provided. Your Medicare rating...
By Clara Daly, Interactive Communications Director My parents, boomers, have always had an interest in technology. They’ve lived and traveled all over the world, remember giant CRT monitors, and used endless floppy disks to save single documents. I've been able to...
By Tom Mann, Principal, Executive Vice President As the new year approaches, you are more than likely working on your 2017 marketing budget. Here are five ideas that you may or may not have in your marketing budget that you could still add to increase sales, occupancy...
