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Executive Corner
Tapping into Pent-Up Demand for Senior Living
Tapping into Pent-Up Demand for Senior Living

Marketing During COVID-19: Spring 2021 Update By Lisa Pearre, Principal and Chief Client Services Officer, and Amy Brodie, Vice President of Client Services  After more than a year of locking down, masking up and hoping to navigate as few virus cases as possible,...

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Make 2021 The Year Your Community Begins Its Diversity Journey
Make 2021 The Year Your Community Begins Its Diversity Journey

By Rob Love, President & CEO As we look ahead to 2021, many things are vying for priority on your and your team’s “to-do” lists. Of course, completing the COVID-19 vaccination process tops the list today, and questions about census recovery and/or future growth...

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An Important Lesson From 2020: Never Stop Marketing
An Important Lesson From 2020: Never Stop Marketing

By Rob Love, President & CEO The articles in this blog series as well as our recent webinar, “Focus on 2021: Insights and Strategies for a Successful Year,” share perspectives from senior living thought leaders on what your Life Plan Community can do to rebound...

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Reflections on 21 LeadingAge National Conferences
Reflections on 21 LeadingAge National Conferences

By Rob Love, President & CEO Last week I had the privilege of attending my 21st LeadingAge conference, having attended my first in Chicago back in 1999.  As I watched and listened during the conference, it struck me both how much has changed, and how much has...

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Preparing to Plan
Preparing to Plan

By Rob Love, President, Love & Company Benjamin Franklin once said: “By failing to prepare, you are preparing to fail.” Preparing for a successful strategic planning process involves extensive information gathering and market research. To develop strategic plans...

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