Discover how Love & Company’s VP of Marketing Innovation helps senior living clients navigate AI, digital trends and marketing strategy with clarity.
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Innovation Navigation: How I Cut Through the Digital Noise and Connect the Dots
Discover how Love & Company’s VP of Marketing Innovation helps senior living clients navigate AI, digital trends and marketing strategy with clarity.
More Insights
How to Practice Strategic Visual Storytelling: Four Keys to Success
When we last visited the topic of visual storytelling, we explored how an authentic, compelling story can build trust with prospects while engaging newcomers. We also looked at some of the best examples of visual storytelling and how they improved brand awareness for...
How to Practice Strategic Visual Storytelling: Four Keys to Success
When we last visited the topic of visual storytelling, we explored how an authentic, compelling story can build trust with prospects while engaging newcomers. We also looked at some of the best examples of visual storytelling and how they improved brand awareness for...
A Redemption Story: Lessons I Learned Getting One of the Country’s Largest Expansions to Financing
Discover how Horizon House turned a stalled senior living expansion into one of the nation’s largest financed projects. Learn four game-changing lessons on marking, sales, reporting, and team alignment that helped secure financing for a 202-apartment Life Plan Community expansion.
A Redemption Story: Lessons I Learned Getting One of the Country’s Largest Expansions to Financing
Discover how Horizon House turned a stalled senior living expansion into one of the nation’s largest financed projects. Learn four game-changing lessons on marking, sales, reporting, and team alignment that helped secure financing for a 202-apartment Life Plan Community expansion.
Market Research Wisdom From A Senior Living Insider
Discover how senior living market research helps Life Plan Communities evaluate expansion opportunities, reduce development risk and make informed growth decisions. Read insights from senior living expert David Slack on market studies, site selection and project success.
Your Marketing Team Needs Your Support on These Three Things
Learn how nonprofit Life Plan Communities can strengthen senior living marketing through SEO authority, AI-driven strategy, trusted content and smarter digital infrastructure to attract and convert future residents.
How I Got My Sales Momentum Unstuck: The Human Side of Census Improvement
Struggling with senior living occupancy? Learn how a community got “unstuck” by refocusing sales teams, improving follow-up and transforming perception to drive real results.
Why Life Plan Community Entrance Fees Are Falling Behind
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
If Your IL Census Is Not 97%, You’re Leaving Money On The Table
Learn how increasing independent living occupancy to 97% can generate significant revenue and long-term growth capital for Life Plan Communities.
If Your Next Life Plan Community Location Was Obvious, You’d Already Be There
Growth conversations in senior living tend to start the same way: We know we need to grow… we’re just not sure where. That uncertainty is a byproduct of how difficult—and expensive—it has been to evaluate growth markets with any real confidence. Not-for-profit CEOs...
Five Reasons to Grow Now … and Fast!
Why senior living nonprofits should grow now: Demand outpaces supply, demographics surge, interest rates normalize, and pricing power supports expansion and mission impact.
The Future of Continuing Care at Home
A look at the future of Continuing Care at Home and what senior living organizations must change to make CCaH a viable aging-in-place model.
Creating the Community of Tomorrow: Technology & Operational Sustainability for Senior Living
Discover how senior living communities can use technology, AI and IT strategy to overcome workforce challenges and build sustainable operations.