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Senior Housing Trends: Part III

Senior Housing Trends: Part III

Health Care and Senior Housing Trends By Tom Mann, Principal, Executive Vice President What are the implications of the Affordable Care Act to look forward to? What will be the evolution of strategic partnerships in senior living, health care, and technology? How...

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Senior Housing Trends: Part II

Senior Housing Trends: Part II

What do senior housing prospects want? By Tom Mann, Principal, Executive Vice President In Part II of Senior Housing Trends, we’re going to review how residents’ needs are changing. From moving out of their houses, to choosing contracts, to picking the right product,...

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5 Ways to Develop Trust and Communication With Prospects

5 Ways to Develop Trust and Communication With Prospects

By Susan Foley, Vice President, Sales Training If I could change anything about the senior living prospects I meet (for independent living), it would be to open them up to considering change as a positive rather than a negative. Their opposition to change always...

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Senior Housing Trends: Part I

Senior Housing Trends: Part I

By Tom Mann, Principal, Executive Vice President, Strategic Marketing Services With the senior living industry rapidly changing, it’s important for your retirement community to anticipate the changes, and be prepared for what’s to come. In this multi-part series,...

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Life Plan Community—New name. New conversation.

Life Plan Community—New name. New conversation.

By Marcia Lusk, Associate Creative Director, Sr. Copywriter As the term Life Plan Community becomes the new normal in senior living nomenclature, it occurs to me: The language we use to tell each community’s unique and special story will need to evolve as well....

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Enjoying the Many Holidays Which Fill Out Your Year

Enjoying the Many Holidays Which Fill Out Your Year

By Ann Burnside Love You’ve been retired for a while. You’re doing well, or you’re doing less than well, but managing. Possibly you’re thinking about, or wanting, or needing to make a change to a community where your life will be more comfortable, safer, and where...

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Planning to Age in Place? But Which Place?

Planning to Age in Place? But Which Place?

By Ann Burnside Love My friend Marjorie and I, during the same month, signed onto the waiting list for the retirement community I now live in, two and a half years before our names came up on the list for our apartments. When I got the call that a residence was...

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20 Reasons I’m Thankful to Live in a Retirement Community

20 Reasons I’m Thankful to Live in a Retirement Community

By Ann Burnside Love • At a retirement community, someone else cleans my apartment regularly, changes my bed linen, and recycles my newspapers. (If this sounds wonderful, it is.) After certain breaks in health, I really can't do many of these things. And I'm most...

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