Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
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Rethinking Expansion: How I Used In-Market Data to Build Smarter, Not Bigger
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
More Insights
How to Practice Strategic Visual Storytelling: Four Keys to Success
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
How to Practice Strategic Visual Storytelling: Four Keys to Success
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
How Visual Storytelling Engages and Attracts New Residents
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
How Visual Storytelling Engages and Attracts New Residents
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
The “Life Plan Community” Movement is Picking up Steam!
By Rob Love, President, CEO It’s been nearly a year since ‘Life Plan Community’ was unveiled at LeadingAge in Boston as the new brand category name for continuing care retirement communities (CCRCs), and I’m both pleased and excited to see the significant traction the...
The Principle of Liking is a Key to Senior Housing Sales Success
By Tom Mann, Principal, Executive Vice President Selling to boomers or seniors? In the last blog of this series, we talked about The Principle of Consistency. Today, we're going to talk about The Principle of Liking. People are ready to be persuaded by people they...
Does Your Contract Have an “Eminent Domain” Clause?
By Rob Love, President I was talking with the CEO of a Life Plan Community recently, and he told me how his community’s master planning process had come to a screeching halt. He had spent months working with an architect and a development consultant to create options...
Love & Company Welcomes New Interactive Communications Director, Clara Daly, to Expand Integrated Media Services
PRESS RELEASE FOR IMMEDIATE RELEASE August 03, 2016 Frederick, MD – Love & Company, a nationally recognized marketing firm specializing in senior housing, has welcomed Clara Daly as its new Interactive Communications Director. Daly’s arrival marks continued growth...
Striving for Zero Lost Revenue in Your Retirement Community
By Tom Mann, Principal, Executive Vice President A recent report from the National Investment Center for Senior Housing & Care (NIC) on retirement community occupancy levels stated that the average senior housing properties occupancy rate for the second quarter of...
The Principle of Consistency
By Tom Mann, Principal, Executive Vice President In our last blog, I talked about the power of listening. Selling to boomers or seniors? Here’s what a good friend of mine, Dick Ambrosius advises, “The three steps to moving the prospect quickly through the sales cycle:...
Is Your Sales Team Really Listening?
By Tom Mann, Principal, Executive Vice President Sales and marketing techniques for selling to boomers, seniors, and the mature market. Being a good husband, wife, friend, or marketer is all about the process of discovery. And TRUE discovery comes from conversation...
Death of the Continuing Care Retirement Community … or CCRC
By Tom Mann, Principal, Executive Vice President I am about to make myself some enemies. At Love & Company, we believe that marketing your retirement community as Continuing Care Retirement Community is a very poor decision (note: there are rare exceptions to this...
The Future of Marketing Retirement Communities?
By Tom Mann, Principal, Executive Vice President Editor's Note: This blog originally was posted in our Mature Market Experts blog which we are now migrating to this current site. I recently attended an excellent LeadingAge Florida seminar on marketing retirement...