Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.
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Getting Your Life Plan Community Growth Plan “Unstuck”
Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.
More Insights
3 Reflections on the HJ Sims 2025 Late Winter Conference
Non-profit senior living organizations learn how to pursue acquisitions and affiliations, educate boards and stay committed to growth. See the advice and watch related webinar.
3 Reflections on the HJ Sims 2025 Late Winter Conference
Non-profit senior living organizations learn how to pursue acquisitions and affiliations, educate boards and stay committed to growth. See the advice and watch related webinar.
The Key To Marketing Roi—Maybe There Is A Silver Bullet
Turnaround stories from Life Plan Communities that achieved 95%+ occupancy. Discover the secret to a massive marketing ROI.
The Key To Marketing Roi—Maybe There Is A Silver Bullet
Turnaround stories from Life Plan Communities that achieved 95%+ occupancy. Discover the secret to a massive marketing ROI.
Love & Company Welcomes New Interactive Communications Director, Clara Daly, to Expand Integrated Media Services
PRESS RELEASE FOR IMMEDIATE RELEASE August 03, 2016 Frederick, MD – Love & Company, a nationally recognized marketing firm specializing in senior housing, has welcomed Clara Daly as its new Interactive Communications Director. Daly’s arrival marks continued growth...
Striving for Zero Lost Revenue in Your Retirement Community
By Tom Mann, Principal, Executive Vice President A recent report from the National Investment Center for Senior Housing & Care (NIC) on retirement community occupancy levels stated that the average senior housing properties occupancy rate for the second quarter of...
The Principle of Consistency
By Tom Mann, Principal, Executive Vice President In our last blog, I talked about the power of listening. Selling to boomers or seniors? Here’s what a good friend of mine, Dick Ambrosius advises, “The three steps to moving the prospect quickly through the sales cycle:...
Is Your Sales Team Really Listening?
By Tom Mann, Principal, Executive Vice President Sales and marketing techniques for selling to boomers, seniors, and the mature market. Being a good husband, wife, friend, or marketer is all about the process of discovery. And TRUE discovery comes from conversation...
Death of the Continuing Care Retirement Community … or CCRC
By Tom Mann, Principal, Executive Vice President I am about to make myself some enemies. At Love & Company, we believe that marketing your retirement community as Continuing Care Retirement Community is a very poor decision (note: there are rare exceptions to this...
The Future of Marketing Retirement Communities?
By Tom Mann, Principal, Executive Vice President Editor's Note: This blog originally was posted in our Mature Market Experts blog which we are now migrating to this current site. I recently attended an excellent LeadingAge Florida seminar on marketing retirement...
Love & Company Merging with Hunsicker Senior Living Services To Expand National Footprint
PRESS RELEASE FOR IMMEDIATE RELEASE MAY 11, 2016 Love & Company expands to include a second office in Dallas, Texas Frederick, MD – Love & Company, a nationally recognized advertising and consulting firm specializing in senior housing, recently brought...
Stop worrying about SEO
By Tom Mann, Principal, Executive Vice President The Importance of Words and Wellness Directors Words are powerful. Many years ago I wrote a blog titled, “Death of the Continuing Care Retirement Community” which was focused on the importance of the words we use or...
The Questions Your Residents Can’t Answer
By Tim Bracken, Vice President Are you wondering what type of amenities and services your community must offer in order to stay relevant in the coming years? Are you considering what kinds of health and wellness programs will attract your prospects in 2016 and beyond?...