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301-663-1239
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Striving for Zero Lost Revenue in Your Retirement Community

Striving for Zero Lost Revenue in Your Retirement Community

Jul 25, 2016

By Tom Mann, Principal, Executive Vice President A recent report from the National Investment Center for Senior Housing & Care (NIC) on retirement community occupancy levels stated that the average senior housing properties occupancy rate for the second quarter of...

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The Principle of Consistency

The Principle of Consistency

Jul 12, 2016

By Tom Mann, Principal, Executive Vice President In our last blog, I talked about the power of listening. Selling to boomers or seniors? Here’s what a good friend of mine, Dick Ambrosius advises, “The three steps to moving the prospect quickly through the sales cycle:...

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Is Your Sales Team Really Listening?

Is Your Sales Team Really Listening?

Jul 12, 2016

By Tom Mann, Principal, Executive Vice President Sales and marketing techniques for selling to boomers, seniors, and the mature market. Being a good husband, wife, friend, or marketer is all about the process of discovery. And TRUE discovery comes from conversation...

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Death of the Continuing Care Retirement Community … or CCRC

Death of the Continuing Care Retirement Community … or CCRC

Jul 12, 2016

By Tom Mann, Principal, Executive Vice President I am about to make myself some enemies. At Love & Company, we believe that marketing your retirement community as Continuing Care Retirement Community is a very poor decision (note: there are rare exceptions to this...

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The Future of Marketing Retirement Communities?

The Future of Marketing Retirement Communities?

Jul 12, 2016

By Tom Mann, Principal, Executive Vice President Editor's Note: This blog originally was posted in our Mature Market Experts blog which we are now migrating to this current site. I recently attended an excellent LeadingAge Florida seminar on marketing retirement...

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Stop worrying about SEO

Stop worrying about SEO

May 10, 2016

By Tom Mann, Principal, Executive Vice President The Importance of Words and Wellness Directors Words are powerful. Many years ago I wrote a blog titled, “Death of the Continuing Care Retirement Community” which was focused on the importance of the words we use or...

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The Questions Your Residents Can’t Answer

The Questions Your Residents Can’t Answer

Apr 4, 2016

By Tim Bracken, Vice President Are you wondering what type of amenities and services your community must offer in order to stay relevant in the coming years? Are you considering what kinds of health and wellness programs will attract your prospects in 2016 and beyond?...

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Senior Housing Trends: Part IV

Senior Housing Trends: Part IV

Mar 7, 2016

Senior Housing Healthcare and Housing Technology Trends By Tom Mann, Executive Vice President In the fourth installment of our Senior Housing Trends Series, we will be looking at the future of health care and home technology as it relates to retirement communities....

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