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Is Your Sales Team Really Listening?

Is Your Sales Team Really Listening?

By Tom Mann, Principal, Executive Vice President Sales and marketing techniques for selling to boomers, seniors, and the mature market. Being a good husband, wife, friend, or marketer is all about the process of discovery. And TRUE discovery comes from conversation...

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Death of the Continuing Care Retirement Community … or CCRC

Death of the Continuing Care Retirement Community … or CCRC

By Tom Mann, Principal, Executive Vice President I am about to make myself some enemies. At Love & Company, we believe that marketing your retirement community as Continuing Care Retirement Community is a very poor decision (note: there are rare exceptions to this...

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The Future of Marketing Retirement Communities?

The Future of Marketing Retirement Communities?

By Tom Mann, Principal, Executive Vice President Editor's Note: This blog originally was posted in our Mature Market Experts blog which we are now migrating to this current site. I recently attended an excellent LeadingAge Florida seminar on marketing retirement...

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Stop worrying about SEO

Stop worrying about SEO

By Tom Mann, Principal, Executive Vice President The Importance of Words and Wellness Directors Words are powerful. Many years ago I wrote a blog titled, “Death of the Continuing Care Retirement Community” which was focused on the importance of the words we use or...

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The Questions Your Residents Can’t Answer

The Questions Your Residents Can’t Answer

By Tim Bracken, Vice President Are you wondering what type of amenities and services your community must offer in order to stay relevant in the coming years? Are you considering what kinds of health and wellness programs will attract your prospects in 2016 and beyond?...

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Senior Housing Trends: Part IV

Senior Housing Trends: Part IV

Senior Housing Healthcare and Housing Technology Trends By Tom Mann, Executive Vice President In the fourth installment of our Senior Housing Trends Series, we will be looking at the future of health care and home technology as it relates to retirement communities....

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Senior Housing Trends: Part III

Senior Housing Trends: Part III

Health Care and Senior Housing Trends By Tom Mann, Principal, Executive Vice President What are the implications of the Affordable Care Act to look forward to? What will be the evolution of strategic partnerships in senior living, health care, and technology? How...

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Senior Housing Trends: Part II

Senior Housing Trends: Part II

What do senior housing prospects want? By Tom Mann, Principal, Executive Vice President In Part II of Senior Housing Trends, we’re going to review how residents’ needs are changing. From moving out of their houses, to choosing contracts, to picking the right product,...

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