Non-profit senior living organizations learn how to pursue acquisitions and affiliations, educate boards and stay committed to growth. See the advice and watch related webinar.
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3 Reflections on the HJ Sims 2025 Late Winter Conference
Non-profit senior living organizations learn how to pursue acquisitions and affiliations, educate boards and stay committed to growth. See the advice and watch related webinar.
More Insights
The Key To Marketing Roi—Maybe There Is A Silver Bullet
Turnaround stories from Life Plan Communities that achieved 95%+ occupancy. Discover the secret to a massive marketing ROI.
The Key To Marketing Roi—Maybe There Is A Silver Bullet
Turnaround stories from Life Plan Communities that achieved 95%+ occupancy. Discover the secret to a massive marketing ROI.
3 Must-Know Tips for Driving Growth in the Senior Living Sector from a Financial Investment Expert
Boost your senior living organization’s growth with proven strategies. Expert insights on team building, partnerships, and market trends for sustainable success.
3 Must-Know Tips for Driving Growth in the Senior Living Sector from a Financial Investment Expert
Boost your senior living organization’s growth with proven strategies. Expert insights on team building, partnerships, and market trends for sustainable success.
How to Prevent Independent Living Residents from Moving Directly to Skilled Nursing
By Chris Carruthers, Vice President of Health Services The best way to prevent independent living residents from skipping over assisted living or memory care services, and moving directly into skilled nursing, is to have them move into the right level of care at the...
Digital Marketing Strategies to Boost Your Census and the Importance of Local SEO
>>Sign up for our enewsletter today and get more helpful insights!<<By Tom Mann, Principal, Executive Vice President Assisted living, skilled care, and memory care are often the last business lines of a Life Plan Community to receive marketing attention,...
Love & Company Expands Dallas Office, Hires Market Intelligence Director
Love & Company recently hired Randy Catron, who has over 20 years experience in market research, as demand for the company’s market intelligence services continues to grow. Tom Mann, EVP notes, "It's exciting to see not just our Market Intelligence division...
How the CCRC or Multi-site CEO Plays a Role in Increasing Healthcare Revenue
By Rick Hunsicker, Vice President of Sales Services - Western Region It’s clear that revenue from healthcare services of Life Plan Communities (formerly known as CCRCs) has been heavily impacted by the changes in reimbursement for these services. In fact, this...
The Value of Squeeze Pages
By Hayley Gurtler, Media Manager Take a moment to recall your last Google search. What did you search for? You were most likely searching for an answer to your question, or for a solution to your problem—you were looking for information,resources, a product or a...
How to Conduct the Perfect Healthcare Tour
Check out our first podcast! Listen to Genie Heer, Senior Sales Advisor, and Chris Carruthers, VP of Health Services Marketing discuss how to create the perfect healthcare tour. Tours are not just a simple walkthrough. They are an opportunity to showcase your...
A “Growing” Trend in Senior Living: Green Communities
Boomers pushed the country towards its first environmental awakening, leading to the first Earth Day in 1970. While many of the issues they raised were ignored in the booming 80s, they have now resurfaced due to the increased concern of climate change. Today, many of...
Making the Most of your SNF and Rehab Discharge Process
By Rick Hunsicker, Vice President Sales Services – Western Division The beauty of a Life Plan Community is that as a resident needs more care, they can easily move to higher levels of care. However, one of the biggest missed opportunities is the reverse: residents...
Increase Sales Productivity: Manage Your Assisted Living And Skilled Nursing Leads with a CRM
By Susan Dolton, Vice President of Sales Services Leaders of Life Plan Communities know the importance of a CRM (customer relationship management system) as it relates to tracking sales leads for independent living. But, they often overlook how CRM software can also...