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When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they...
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.
Use these 4 simple strategies to help your Life Plan Community grow. Learn how to create a plan, work with your team and use partnerships to meet your goals.
What are the best ideas to emphasize when marketing retirement communities? A good place to start is with three very valuable words: Inform * Involve * and Inspire. If you can accomplish those three goals with any marketing piece you create for your retirement...
By Hayley Gurtler, Media Manager Are your squeeze pages and digital marketing campaigns providing value to prospective residents? A/B testing is a simple way to measure the value of your digital campaigns, and get the most out of your digital marketing efforts. A/B...
Listen to Love & Company’s latest podcast! Chris Carruthers, VP of Health Services Marketing discusses the differences of marketing the Household Model with LaVrene Norton, Founder and Executive Leader of Action Pact. The Household Model of care is an innovative...
By Chris Carruthers, Vice President of Health Services The best way to prevent independent living residents from skipping over assisted living or memory care services, and moving directly into skilled nursing, is to have them move into the right level of care at the...
>>Sign up for our enewsletter today and get more helpful insights!<<By Tom Mann, Principal, Executive Vice President Assisted living, skilled care, and memory care are often the last business lines of a Life Plan Community to receive marketing attention,...
Love & Company recently hired Randy Catron, who has over 20 years experience in market research, as demand for the company’s market intelligence services continues to grow. Tom Mann, EVP notes, "It's exciting to see not just our Market Intelligence division...
By Rick Hunsicker, Vice President of Sales Services - Western Region It’s clear that revenue from healthcare services of Life Plan Communities (formerly known as CCRCs) has been heavily impacted by the changes in reimbursement for these services. In fact, this...
By Hayley Gurtler, Media Manager Take a moment to recall your last Google search. What did you search for? You were most likely searching for an answer to your question, or for a solution to your problem—you were looking for information,resources, a product or a...
Check out our first podcast! Listen to Genie Heer, Senior Sales Advisor, and Chris Carruthers, VP of Health Services Marketing discuss how to create the perfect healthcare tour. Tours are not just a simple walkthrough. They are an opportunity to showcase your...
