Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
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Rethinking Expansion: How I Used In-Market Data to Build Smarter, Not Bigger
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
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How to Practice Strategic Visual Storytelling: Four Keys to Success
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
How to Practice Strategic Visual Storytelling: Four Keys to Success
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
How Visual Storytelling Engages and Attracts New Residents
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
How Visual Storytelling Engages and Attracts New Residents
Discover how visual storytelling can attract new residents in Life Plan Communities. Explore its purpose and benefits and learn from true success stories.
The Importance of Tracking Satisfaction Levels in Skilled Nursing Facilities
By Chris Carruthers, Vice President of Health Services Marketing Skilled nursing facilities (SNF) not only improve the quality of life for residents and provide essential care, but they are also critical assets in the wider healthcare system because they prevent...
The Evolving Landscape of Post-Acute Care Markets
Listen to the latest Love & Company Leaders' Board podcast! In this podcast, Chris Carruthers, Vice President of Health Services Marketing, talks with Maryann Timon, Vice President of Post-Acute Care Strategies at PMD Advisory Services, about the evolving...
Obtaining Healthcare Referrals from Hospitals and Physicians
By Chris Carruthers, Vice President of Health Services Thanks to the quickly evolving post-acute care market, retirement communities are being forced to think differently about how to obtain referrals. Whether or not you’re participating in a preferred provider...
The Power of PPC
By Hayley Gurtler, Media Manager If you’ve ever turned on the TV, flipped through a magazine or even just took a stroll through a city center, you likely understand the power of advertisements. And, if you’ve ever used the Internet to search for something, you are...
The Importance of Wellness in Marketing Life Plan Communities
Listen to Love & Company’s latest podcast or read the transcription below! Join Chris Carruthers, VP of Health Services Marketing as she discusses the importance of wellness in marketing Life Plan Communities with Colin Milner, CEO of the International Council on...
Love & Company Offers Customized Crisis Communication Plans to Meet CARF Requirements
PRESS RELEASE FOR IMMEDIATE RELEASE July 10, 2017 Dallas – Love & Company, a nationally recognized senior living marketing firm, is now offering a service to provide customized crisis communication plans for senior living communities with rehabilitation services...
How to Overcome Negative Online Reviews
Online reviews are an important and inevitable aspect of any community's digital presence today. Learn how to combat negative reviews and encourage positive reviews in this week's Leaders' Board podcast. Listen to Love & Company’s latest podcast or read the...
Is your community ready for a crisis?
Crisis communication plans are essential for today’s senior living communities. Listen to Love & Company’s latest podcast or read the transcription below! Chris Carruthers, VP of Health Services Marketing discusses crisis communications with Kayla Caw, PR and...
Understanding the Online Behavior of Seniors in the Age of the Selfie
By Emma Ward, IMS Specialist With National Selfie Day and World Social Media Day both falling in June, it raises a question about the influence of social media in our daily lives—and more specifically how social media use among older adults is changing the senior...