Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
The Leaders’ Board
Never miss out on our latest blog updates! Subscribe to The Leaders’ Board and also get exclusive white papers, senior living insights and priority access to our webinars and events!
We promise never to spam you or sell your information.
Latest Post
Your Entrance Fees Are WAY Low. Here’s Why (And Here’s What To Do About It)
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
More Insights
THE SITE SELECTION APPROACH TO SENIOR LIVING GROWTH
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
THE SITE SELECTION APPROACH TO SENIOR LIVING GROWTH
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
From Quantity to Quality: Transforming Our Digital Marketing Strategy
See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
From Quantity to Quality: Transforming Our Digital Marketing Strategy
See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
The Sales Center of the Future… What Will it Look Like?
For many years, the sales centers of senior living communities and home builders have contained similar elements. Floor plans, site plans, architectural renderings and samples of flooring, cabinets and countertops have been available for prospects to view. Often, a...
Anatomy of an Assessment
Since the title of this blog leads with the term “anatomy,” it may be helpful to interchange “assessment” with “examination.” That interchange helps with the analogy of how we care for our personal health and how we take care of our business’ health. We have regular...
The Value of Secret Shopping
One of the most common ways companies across industries measure their customer service is to secret shop their representatives, whether over the phone or in person. Senior living communities also benefit by measuring the service they deliver to senior living shoppers...
Is “Senior” Going Boom?!
“The times they are a-changin’,” penned 76-year-old Bob Dylan in the l960s. Interestingly, that’s a very pertinent observation about senior living’s up-and-coming independent living target audience—it’s a-changin’ in oh so many ways. If you’re hoping to entice a...
Seven Factors for Selling Blue Sky or Expansions
Like many of you who have had interviews for sales positions, you’d often get thrown a question like, “Sell me this pen.” And you had to demonstrate your sales skills to convince the interviewer that you could easily sell him his own pen. But, I think the better...
10 Ways to Update Your Direct Mail
Direct mail continues to be a tactical marketing workhorse, both for lead generation and reengagement, and nurturing of existing leads. When developing direct marketing materials, there are a number of tips and techniques you can employ to help ensure success. 1) ...
Generating Digital Leads Without Digital Lead Nurturing is Worthless
“Digital leads are worthless.” “I can’t even call them! How am I supposed to get them in for an appointment?” “Digital leads don’t want to talk to me.” When your job is to generate and nurture digital leads, those phrases are not ones you want to hear. It’s the result...
Lifestyle 2.0: From Cruise Ship to Lifeboat
Spoiler alert: This article takes a grass-roots perspective on senior living, so don’t bother reading it if you are looking for a view from the top. But if you would like to know more about lifestyle challenges and opportunities through the eyes of your current and...
Culture, People, and Technology – The BB&T Symposium
By Tom Mann, Principal, Executive Vice President I recently attended the 6th Annual BB&T Capital Markets Tax Exempt Symposium which I expected to revolve almost exclusively around the financial side of senior living. Turns out I was wrong. Very wrong. Instead,...