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As we moved through the first quarter of 2025, the real estate market continued to face challenges and shifts. Existing-home sales for all housing types (including condos) have slowed by 2.4% compared to one year ago. Despite this slowdown, the median existing-home...
As we moved through the first quarter of 2025, the real estate market continued to face challenges and shifts. Existing-home sales for all housing types (including condos) have slowed by 2.4% compared to one year ago. Despite this...
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
“The times they are a-changin’,” penned 76-year-old Bob Dylan in the l960s. Interestingly, that’s a very pertinent observation about senior living’s up-and-coming independent living target audience—it’s a-changin’ in oh so many ways. If you’re hoping to entice a...
Like many of you who have had interviews for sales positions, you’d often get thrown a question like, “Sell me this pen.” And you had to demonstrate your sales skills to convince the interviewer that you could easily sell him his own pen. But, I think the better...
Direct mail continues to be a tactical marketing workhorse, both for lead generation and reengagement, and nurturing of existing leads. When developing direct marketing materials, there are a number of tips and techniques you can employ to help ensure success. 1) ...
“Digital leads are worthless.” “I can’t even call them! How am I supposed to get them in for an appointment?” “Digital leads don’t want to talk to me.” When your job is to generate and nurture digital leads, those phrases are not ones you want to hear. It’s the result...
Spoiler alert: This article takes a grass-roots perspective on senior living, so don’t bother reading it if you are looking for a view from the top. But if you would like to know more about lifestyle challenges and opportunities through the eyes of your current and...
By Tom Mann, Principal, Executive Vice President I recently attended the 6th Annual BB&T Capital Markets Tax Exempt Symposium which I expected to revolve almost exclusively around the financial side of senior living. Turns out I was wrong. Very wrong. Instead,...
By Rob Love, President, CEO In January of 2017, I visited the International Builders Show in Orlando and was impressed by how far smart home technology had progressed. As one presenter noted, Amazon’s Alexa had become “the gateway drug to smart home technology.” So,...
By Susan Dolton, Vice President of Sales Services Many marketing directors of Life Plan Communities are starting to panic. Matrixcare has announced that their support of REPs will cease in June 2018. REPs has been the industry standard so this announcement has left...
“How do we create an environment of dining excellence when our budget is already tight?” Is this the conversation happening in your community? This topic brings up a couple additional questions and thoughts that add to the conversation and outcome… “Dining is one of...
