Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
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Your Entrance Fees Are WAY Low. Here’s Why (And Here’s What To Do About It)
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
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THE SITE SELECTION APPROACH TO SENIOR LIVING GROWTH
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
THE SITE SELECTION APPROACH TO SENIOR LIVING GROWTH
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
From Quantity to Quality: Transforming Our Digital Marketing Strategy
See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
From Quantity to Quality: Transforming Our Digital Marketing Strategy
See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
Webinar: The New Senior Living Sales Cycle – Explained
How to use digital sales tools to compete in 2021 Presented By:Lisa Pearre, Love & Company (moderator)Erin Hayes, Co-Founder and Chief Revenue Officer, EnquireCasie Reber, Content Marketing Director, Love & CompanyJoan Kelly-Kincade, Senior Living Sales...
4 Senior Living Sales and Marketing Mistakes to Avoid in 2021
By Joan Kelly-Kincade, Senior Sales Advisor We’ve learned a lot this year. We’ve learned how to work from home. We’ve learned how to Zoom. We’ve learned how to stay safe. We’ve also learned how a global pandemic affects senior living; the field serving the population...
Make Every Lead Count: Discover 3 Ways to Maximize Your Digital Marketing ROI in Senior Living
By Clara Daly, Interactive Communications Director The adage, “Work smarter, not harder,” is more relevant than it’s ever been for senior living organizations whose sales and marketing teams have been pushed to the brink during COVID-19. Fortunately, at a time when...
5 Things to Include in Every Senior Living Marketing Email Nurture Series
It is a common myth that leads from digital sources—those that often enter your CRM with just an email address—are of little value because senior living sales teams can’t connect with these individuals or couples by phone. But here’s the truth: digital leads simply...
How To Most Effectively Interpret A Senior Living Market Research Study
By Karen Adams, VP of Market Intelligence I review market studies—ours and others’—on a continual basis, typically because someone asks for our thoughts on work they’ve had done, they need a report updated, or I am finalizing one of our own studies. I started...
How to Close Sales in Senior Living: 3 Techniques That Work (and Why)
By Heather Lynch of Love & Company At Love & Company, our senior Sales Advisors are frequently asked to help sales teams close more sales, or to identify salespeople with “closing” skills when it comes time to add a new member to the team. It seems that in the...
How Can We Ensure Prospects Will Buy Our New Senior Living Product? By Asking Them!
By Rob Love, President & CEO at Love & Company We’ve noted many times how critical it is to conduct thorough market research before undertaking master planning. Perhaps surprising to many, though, is that a specific type of market research conducted later in...
Have You Conducted Market Research Lately? Here Are 3 Ways a Market Study Can Help Your Existing Community Flourish
By Jodi Bleier, Senior Living Executive & Consultant Many senior living organizations tend to view the benefits of a market study solely in the context of new projects or expansions. While we can’t overstate the importance of gathering detailed market intelligence...
Understand Your Leads’ Current Attitudes & Inspire Authentic, Empathetic Conversations With This New Survey Tool
By Karen Adams, VP of Market Intelligence and Sarah Fleischer, Data Analytics Director Wouldn’t it be great if you knew what your prospects were thinking? And not just what you have read about what seniors across the country are thinking and feeling, but specifically...