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Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
Real estate market update Q3 2025: Mortgage rates dipped to 6.19%, home sales rose to 3.69M, and home values stayed near record highs. For seniors selling to move into Life Plan Communities, strong equity and growing buyer demand make now a favorable time to sell.
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
Learn how to grow from top sales counselor to effective sales manager in senior living—lead teams, manage priorities, and drive occupancy success.
Learn how to grow from top sales counselor to effective sales manager in senior living—lead teams, manage priorities, and drive occupancy success.
As we close out the second quarter of 2025, the residential real estate market continues to navigate an uncertain landscape shaped by persistent affordability issues, constrained inventory and mixed buyer sentiment. The good news for our senior living prospects is...
Discover how in-person events in senior living communities can foster meaningful experiences, build relationships and drive conversions through authentic engagement.
Discover why entrance fees at senior living communities are falling behind market trends—and learn the steps to build a financially sustainable pricing strategy.
Introduction: Finding New Paths to Growth When senior living providers consider how to grow, they typically pursue one of three strategies: Campus Expansion – Growing within the existing footprint: “I’ll grow where I’m planted.” Affiliation or Merger – Aligning with...
See how a quality-driven digital marketing approach improved senior living leads. Learn what makes a great agency partner and get tips for marketing directors.
As we moved through the first quarter of 2025, the real estate market continued to face challenges and shifts. Existing-home sales for all housing types (including condos) have slowed by 2.4% compared to one year ago. Despite this slowdown, the median existing-home...
Erin Melton shares her experience of revitalizing the marketing and sales strategies within the organization after facing significant challenges.
Learn how in-market data helped Orlando Senior Health pivot from a risky expansion to a financially sound, right-sized plan. Read Alicia Labrecque’s story.
When we last visited the topic of visual storytelling, we explored how an authentic compelling story can build trust with prospects while engaging newcomers. We also looked at some best examples of visual storytelling and how they improved brand awareness for several...
