Discover how senior living communities can use technology, AI and IT strategy to overcome workforce challenges and build sustainable operations.
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Latest Post
Creating the Community of Tomorrow: Technology & Operational Sustainability for Senior Living
Discover how senior living communities can use technology, AI and IT strategy to overcome workforce challenges and build sustainable operations.
More Insights
How Single Sites Can Avoid Having to Merge or Being Acquired by Larger Organizations
Discover how single-site Life Plan Communities can avoid mergers by improving financial strength, leveraging technology, and enhancing resident experience.
How Single Sites Can Avoid Having to Merge or Being Acquired by Larger Organizations
Discover how single-site Life Plan Communities can avoid mergers by improving financial strength, leveraging technology, and enhancing resident experience.
Put Your Life Plan Community in a Financial Position to Grow—and Grow Innovatively
Discover practical steps Life Plan Communities can take to strengthen financial readiness and build a foundation for innovative, sustainable growth.
Put Your Life Plan Community in a Financial Position to Grow—and Grow Innovatively
Discover practical steps Life Plan Communities can take to strengthen financial readiness and build a foundation for innovative, sustainable growth.
Digital Leads: Are You Overlooking a Hidden Gold Mine?
Learn why digital leads in senior living are a hidden gold mine. Genie Heer shares how patience, empathy, and smart nurturing turn cautious online inquiries into move-ins and long-term occupancy growth.
How to Grow into a Great Sales Manager in Senior Living
Learn how to grow from top sales counselor to effective sales manager in senior living—lead teams, manage priorities, and drive occupancy success.
Employer Microsites: Smarter Recruitment for Hard-to-Fill Positions
Employer microsites help senior living organizations attract and retain top talent. Learn how targeted recruitment sites improve user experience, boost conversions, and reduce turnover costs.
Build Your Workforce by Strategy, Not By Chance: It’s Time to Attract and Retain Staff That Match Your Culture and Vision
Competition for talent in the senior living world is as vast as the full marketplace, where job seekers are asking themselves, “what can I gain by working here?” It’s this question that holds the key to a Life Plan Community’s recruitment success.
Brain Health Programs: An Opportunity for Life Plan Communities to Differentiate Themselves While Meeting an Important Market Need
Introduction For today’s older adults, few issues inspire as much fear as Alzheimer’s disease and other forms of dementia. A recent survey completed by Love & Company confirmed what other surveys have consistently shown: that memory loss and cognitive decline are...
Outreach isn’t just for healthcare: Are you overlooking this powerful way to boost your independent living sales and marketing?
Enhance IL sales and marketing by taking a more global approach to your Life Plan Community outreach strategy.
When Planning for Growth, Take the Time to Get New Development Right
How Love & Company’s four research fundamentals help avoid costly mistakes and redesigns
A Senior Living Marketing Firm’s Top 5 Budgeting Tips
Every year, many Life Plan Communities ask Love & Company to review and improve their marketing strategies to be more effective and efficient at driving occupancy and ROI. In almost all cases, these not-for-profit communities are particularly focused on making...
Why Traditional Lead Generation Is Falling Short—And What’s Working Now
Discover why traditional lead gen is failing in senior living—and how a topic-based strategy can drive results in Google’s AI-driven search landscape.