Competition for talent in the senior living world is as vast as the full marketplace, where job seekers are asking themselves, “what can I gain by working here?” It’s this question that holds the key to a Life Plan Community’s recruitment success.
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Build Your Workforce by Strategy, Not By Chance: It’s Time to Attract and Retain Staff That Match Your Culture and Vision
Competition for talent in the senior living world is as vast as the full marketplace, where job seekers are asking themselves, “what can I gain by working here?” It’s this question that holds the key to a Life Plan Community’s recruitment success.
More Insights
Brain Health Programs: An Opportunity for Life Plan Communities to Differentiate Themselves While Meeting an Important Market Need
Introduction For today’s older adults, few issues inspire as much fear as Alzheimer’s disease and other forms of dementia. A recent survey completed by Love & Company confirmed what other surveys have consistently shown: that memory loss and cognitive decline are...
Brain Health Programs: An Opportunity for Life Plan Communities to Differentiate Themselves While Meeting an Important Market Need
Introduction For today’s older adults, few issues inspire as much fear as Alzheimer’s disease and other forms of dementia. A recent survey completed by Love & Company confirmed what other surveys have consistently shown: that memory loss and cognitive decline are...
Outreach isn’t just for healthcare: Are you overlooking this powerful way to boost your independent living sales and marketing?
Enhance IL sales and marketing by taking a more global approach to your Life Plan Community outreach strategy.
Outreach isn’t just for healthcare: Are you overlooking this powerful way to boost your independent living sales and marketing?
Enhance IL sales and marketing by taking a more global approach to your Life Plan Community outreach strategy.
Five Priorities When Preparing to Start a Master Plan
Guest article by Melissa Pritchard, Managing Principal, SFCS Architects At SFCS, we are encouraged to see that many senior living communities are looking to the future again by beginning master planning. Master planning is more critical for our communities and our...
Why Master Planning Is More Important Now Than Ever Before
By Tad Melton, Managing Director, Ziegler For many senior living organizations, the past year has brought more change than we have ever seen in a single year. So many trends have been playing out so fast around us for quite some time now, and the pandemic only...
4 Innovative Financing Strategies for Life Plan Communities to Create Operational Cashflow During COVID-19
By Melissa Messina, SVP at HJ Sims With how unpredictable the last year has been, it would be foolish to believe that we can reasonably predict what will happen in the next five years as it relates to Life Plan Community financing and capital markets as a whole....
The Future of Continuing Care Contracts: Which Will Become The Predominate Choice?
Guest article by A.V. Powell, ASA, MAAA, Founder and Chief Strategy Officer; and Molly Shaw, ASA, MAAA, Chief Actuarial Officer of A.V. Powell & Associates Whether a start-up or campus expansion, communities are evolving to offer a wider variety of services,...
How One Senior Living Provider Used Consumer Research To Overcome Challenges And Amplify Successes With Its Expansion
By John Cowan, Executive Director, & Jeanne LaRoe, Marketing Director at Givens Estates Throughout the more than four decades that Givens Estates has served seniors in the Asheville, North Carolina, market, our offerings have evolved markedly. Over time, and as...
5 Ways Senior Living Market Research Helps Providers Remain Nimble When Pursuing Expansions And Multi-Site Opportunities
By Karen Adams, VP of Market Intelligence Through our work with various mission-oriented senior living organizations, we have been brought into many master planning processes and discussions. From what we’ve witnessed when organizations lay out the next era of...
How Two Senior Living Providers Are Successfully Advancing Their Missions Using Early Advantage Programs
By Kevin McLeod, President & CEO of Carolina Meadows and Ben Unkle, President & CEO of Westminster-Canterbury on Chesapeake Bay Distinct from home- and community-based services (HCBS), another leading-edge way that Life Plan Communities have been broadening...
3 Fundamentals to Follow & 5 Pitfalls To Avoid When Considering Expanding Your Senior Living Offerings
By Nancy King, President of Senior Options; and Ben Unkle, President & CEO of Westminster-Canterbury on Chesapeake Bay As mission-driven and not-for-profit senior living providers have had to weather the challenges of the last year, many Life Plan Communities are...
A Panel Discussion With Moseley Architects on the Evolution and Future of Senior Living
Our colleagues at Moseley Architects recently shared with us an insightful panel discussion about the evolution of senior living designs, including where their team thinks the sector is headed in terms of technology, social elements, living spaces, outside influences...